shopper marketing agency

food and drink shopper marketing agency

Shopper marketing that converts intent into action.

A shopper marketing agency helps food and drink brands win at the moment of truth, where brand meets basket. At Jellybean, we create integrated campaigns across the full path to purchase that capture attention, drive conversion and build long-term advocacy.

For nearly four decades, we’ve worked with challenger brands and major FMCG players across all the major multiples, convenience and specialist retailers across the UK. As a specialist food and drink retail marketing agency, we understand the shopper journey inside out – and how brands need to show up to stop the stroll and stop the scroll.

Understanding the distinction between consumer desire and shopper behaviour is critical to driving revenue. Read our latest insights on shopper-first thinking.

What does a shopper marketing agency do?

Shopper marketing focuses on influencing purchase decisions at every stage of the path to purchase – from the moment a shopper first considers a product, to the point they place it in their basket, in store or online. For food and drink brands competing in busy retail environments, effective shopper marketing is what separates standout from shelf obscurity.

At Jellybean, our FMCG shopper marketing services span strategy, creative, production and activation – everything your brand needs to perform in every retail channel.

To get in touch just fill out the form below and we’ll give you a shout! (In case it sways you at all – yes, we do bring jellybeans to meetings.)

our shopper 360° services

Our shopper marketing offer is built around five integrated capabilities – covering everything from strategy through to activation, measurement and beyond.

Shopper insight & strategy

Shopper insights: qualitative and quantitative research
Shopper marketing strategy planning
Customer-tailored strategies and approaches
Customer strategy days and presentations

Shopper creative ideas & production

Big shopper ideas and campaign concepting
Full creative shopper toolkits
Multi-touchpoint creative artworking
Artwork management and delivery

Shopper media planning & buying

Full media planning service tailored by retailer
Media recommendations, booking and buying
Liaison with media partners

Shopper activations

Spark awareness: digital, social, OOH and retail media (off-site)
Engage pre-shop: proximity OOH, geo-targeting, retail media (on-site), sampling and brand experiences
Ignite activation: in-store, online, POS and on-pack
Drive conversion: standout at shelf, retailtainment, disruptive fixtures, promo mechanics and competitions
Build advocacy: eCRM, social, loyalty and reward

Reporting & review

Campaign analysis and performance reporting
KPI reviews and recommendations
Annual planning

Why choose Jellybean as your shopper marketing agency?

We’re a proudly independent, employee-owned retail marketing agency based in the UK – and food and drink is all we do. Our team combines nearly 40 years of category expertise with creative courage and a track record that speaks for itself.

Whether you have an in-house shopper or trade marketing team and need specialist agency support, or you’re looking for a full-service partner from strategy through to activation, we work the way that suits you best.

Explore our full shopper marketing capability, including case studies, campaign examples and our team.

Ready to talk shopper marketing?

Get in touch using the form and we’ll give you a shout. (And yes, we do bring jellybeans to meetings.)

Prefer to dive straight in? Head over to our shopper marketing page where you can also book a free 30-minute consultation with our team – just complete the form and we’ll be in touch to arrange a time.