Trend Watch · Issue #1

The Hottest Food Trends You Need To Know About

3 minute read

Using our SENSE social listening service, we’ve curated the top foodie trends so you don’t have to. It’s the easy way to keep in the loop and even help find the next opportunity for your brand.

Girl Dinner

This trend has taken TikTok by storm recently. ‘Girl Dinner’ is an amalgamation of foods that have no relevance to each other and that don’t make sense as a ‘proper’ meal.

#girldinner
1.4 billion
views

#girlsdinner
24.6 million views

This trend has taken TikTok by storm recently. ‘Girl Dinner’ is an amalgamation of foods that have no relevance to each other and that don’t make sense as a ‘proper’ meal. Imagine everything you crave on one mis-matched plate. Watching girls’ random food combinations is at the forefront of TikTok this month, with some videos getting over 18.2 million views and 2.2 million likes.

Chopped Sandwich

This trend is all about making sure you get the perfect bite from your ‘deli-style’ sandwich. Due to its chopped format, this sandwich ensures every bite is packed full of flavour and texture.

#choppedsandwich
112.2 million
views

This trend is all about making sure you get the perfect bite from your ‘deli-style’ sandwich. Due to its chopped format, this sandwich ensures every bite is packed full of flavour and texture. Similar to the viral Grinder sandwich, this is Italian cold cuts, provolone cheese, chilli peppers and salad chopped together. @jbsflavortrain’s video has surpassed 18.2 M views! This style of sandwich making shocked some viewers and caused uproar, key elements for a lot of trends.

Tinned Fish

One of the most recent trends exciting social media followers is tinned fish boards!

#tinnedfish
86.6 million
views

One of the most recent trends exciting social media followers is tinned fish boards! For a post-summer feel, these recipes with tinned fish can be enjoyed in a myriad of ways, and they’re budget-friendly as well as healthy. Food creators like @lilyxlei are already demonstrating all the different ways you can have tinned fish, with videos reaching over 2 million views.

Feta Fried Eggs

Feta Fried Eggs

#fetafriedeggs
34.1 million
views

Original Video
33.8 million views

Inspired by the pesto fried eggs that were trending for months, foodie @graceelkus came up with feta fried eggs. Her video on Instagram has almost got as many views as the entire hashtag on TikTok! Add some crumbled-up feta to a non-stick pan, and top with an egg. Once it’s crispy on the bottom, add it to a chargrilled taco wrap with avocado and chilli flakes. Delicious and easy!

#datebars

bubbling under
Date Bars

#datebars

Keep an eye out for this up-and-coming trend! Dates, combined with peanut butter and melted chocolate, are becoming the perfect sweet treat. There are a variety of different ways to create these date bars, and @coconutandbliss shares her popular version where she flattens dates across a board with a layer of peanut butter on top followed by melted dark chocolate. After a couple of hours in the freezer it can be broken up to make the perfect snack.

#girldinner

Brands and Trends
Popeyes Girl Dinner

#girldinner

American fast-food chain Popeye’s has recently started to sell their own version of the viral trend, Girl Dinner. The meal consists of a variety of sides including mash, Cajun fries, macaroni cheese, biscuits, kidney beans with rice… and more! There has been a mixed response to the brand’s new menu as some thought that it was promoting unhealthy eating habits due to the lack of a main meal. However, other people have left comments saying “Everyone looks at me crazy when I order mashed potatoes and fries. I feel validated,” and “whoever did this deserves a raise”.

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