the task
Yeo Valley is one of Britain’s most recognised dairy brands, but its wholesale and foodservice division lacked a dedicated digital presence where chefs, caterers and distributors could find product information, locate stockists and access campaign content.
Yeo Valley tasked jellybean with creating a proper digital home for Yeo Valley Professional. The brief was clear: build an on-brand website that spoke directly to foodservice operators and buyers, gave them the product information they needed, and told them where to get hold of the range. It also needed provide a portal for their foodservice campaigns and give the foodservice team a platform for news and updates.
the solution
jellybean handled the project from concept to launch – including copywriting, design and a full website build for www.yeovalleypro.co.uk, with our in-house team covering every stage.
On the design side, we took cues from Yeo Valley’s established retail identity but adapted them to give the professional arm its own distinct visual language. The result kept the brand’s characteristic warmth and organic feel whilst communicating with the clarity and directness that a professional foodservice audience expects.
The copy was written specifically for chefs, buyers and operators who needed facts, as well as an understanding of the brand and its story. We presented the full product range with clear information on formats and stockists. Anyone landing on the site could find what they needed quickly by navigating via their relevant sector, with tailored product recommendations across not just the Yeo Valley Organic range but also Ubley and Tideford Organics brands.
Beyond the core sector, brand and product pages, the site included a blog section to house news and campaign content, giving the Yeo Valley Professional team an owned channel to publish their latest news and updates via the user-friendly CMS system.
the results
The launch of yeovalleypro.co.uk gave Yeo Valley Professional a dedicated trade platform for the first time, reflecting the brand’s focus on the wholesale and foodservice channel. Offering foodservice professionals a single destination to explore the foodservice range, check stockist information and engage with the brand.
A brand with real foodservice credibility now had a digital presence to match.
