the task
In light of the increasing focus on sustainability and environmentally friendly products within the hospitality industry, our task was to help launch Wrapmaster’s new 98% Recycled Foil, alongside their sustainable product portfolio.
the solution
Working to a tight deadline, we quickly developed an integrated campaign using digital launch assets and a communications strategy targeting chefs and foodservice decision makers.
In the absence of face-to-face meetings and knowing how impactful video can be, we decided to create a stop-motion & typography-based video to introduce Wrapmaster’s 98% Recycled Foil. But this was no ordinary stop motion video…
We worked with an origami artist who created simple visuals of environmental symbols out of foil, (e.g., wind, farms, trees etc.), helping to convey the key benefits of the product effectively and concisely, whilst being original, engaging and impactful. A tactic which gave the content real stand-out in the market. The video can be viewed on Wrapmaster’s website.
Along with the rest of the campaign assets which included full page/half page adverts, banners, social graphics, leaflets, HTML’s & a product in-use video, the stop motion video was a core part of the integrated launch campaign which spanned foodservice trade media, social channels, PR, sales tools & digital comms.
the results
The campaign had some great results – in terms of trade media, the results were exceptional, we exceeded industry averages and high CTR’s drove traffic to the website causing a spike in page views. We also gained great results from social media for the campaign:
Impressions – 158,729
Engagements – 6,654
Media views – 31,410
