Return to Recycle by Wrapmaster®“outstanding reach and engagement”

Return to Recycle by Wrapmaster®

Trade PR / Foodservice / Creative / Integrated / Digital / Social Media / Video

the task

Our client, Wrapmaster^®, tasked us with launching a compelling campaign to promote Return to Recycle, a new initiative developed in partnership with SUEZ recycling and recovery UK. The programme aims to help professional kitchens recycle end-of-life food wrap dispensers and take a step toward greater sustainability. Wrapmaster^®needed a creative and accessible way to raise awareness, drive engagement and ensure participation in the programme is as seamless as possible for busy chefs and foodservice operators.

the solution

We brought the campaign to life by creating a dedicated web page that served as the central hub for all Return to Recycle activity. Our focus was on clarity, ease of use and strong calls to action – allowing operators to quickly register, print a pre-paid return label and send back their old dispensers with ease. We developed a distinct campaign highlighting the scheme’s environmental benefits and created buzz within the industry. By crafting a cohesive look and feel across digital and social, we ensured the campaign stood out and encouraged maximum participation.

the results

Our campaign provided Wrapmaster^® with a highly visible and engaging platform that clearly communicated the value and simplicity of the Return to Recycle scheme, reaching thousands of foodservice professionals via social and digital channels. Helping to position Wrapmaster^® as a sustainability leader, it turned a complex recycling process into a simple and rewarding experience that resonated with the target audience, driving triple digit submissions and counting.

In addition, the campaign received overwhelmingly positive feedback from both operators and distributors and was recognised as the Best Marketing Campaign award at the 2025 FPA awards.

“Working with jellybean on our Return to Recycle campaign has been an absolute pleasure. They quickly understood our objectives, as well as the challenges and translated these into an impactful campaign. The dedicated campaign hub they developed made the process seamless - from registration to returning dispensers - and their clear messaging brought the campaign to life. Their strategic and integrated approach to digital, social and press activity delivered outstanding reach and engagement, while their attention to detail ensured the campaign ran flawlessly. Thanks to jellybean’s expertise, Return to Recycle has not only driven strong participation, but also earned industry recognition, including the Best Marketing Campaign award at the 2025 FPA Awards. We couldn’t have asked for a better partner in bringing this important initiative to market.”

Head of Foodservice Marketing and NPD, Cofresco Foodservice (brand owners of Wrapmaster®)

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