The Task
To design and build a multi-region website for Mizkan Euro’s Japanese ingredient portfolio, aimed at chefs across the world. The website needed to inspire both Asian and mainstream chefs alike to use Mizkan’s range of ingredients and integrate seamlessly with the HubSpot CRM platform to form the global hub for all ongoing marketing campaigns across the regions.
The Solution
We developed a market-leading website designed to embody Mizkan’s heritage with a clean and contemporary aesthetic to reflect the brand’s authenticity and relevance for today’s chef audience. Using a blend of illustrations, patterns and photography, brought together with a style inspired by Japanese collages, the website design brings to life the brand, with stunning food photography to draw in our discerning chef audience.
As well as the build and design, the content was crucial. ‘How to’s’, guides on product usage and recipes were essential to ensure our rich blend of content offered something for every chef, from the uninitiated starting out, to the Asian cuisine expert. Working with recipes developed by a range of leading chefs (including Sozai Cooking School, Ron Laity Mizkan’s Development Chef, FIS and Rich Woods) we shot all original photography and video for the site, as well as copywrote all content with keyword dense copy for SEO (from keyword research carried out). The site was built to ensure it was organically optimised to drive traffic and integrated fully with HubSpot, to support effective ongoing marketing, which can be activated by the client. From mapping out the website structure and functionality to designing the user experience, as well as translating and populating eleven language versions (including non-Cyrillic alphabets) and tailored content for each region, the site was a substantial project. We are proud to say it sets the standard in the market and offers a flexible platform that can grow with new content including Chefs in Conversation the latest UK campaign.
