The brief
Long-standing clients and global leader in flavour, McCormick & Company Incorporated, opened its new manufacturing site in Peterborough, UK, at the end of 2021. The site has ambitions to become McCormick’s first Net Zero Carbon building and will serve as a blueprint for both operations and construction going forward.
We were asked to support McCormick with some of the internal branding at the new site, and as part of this project were commissioned to design and create a series of graphics to run the length of the 40-meter-long viewing corridor.
The Solution
The viewing corridor features eight huge windows overlooking different areas of the factory, allowing guests to see production in real-time and understand the production process. Our task was to utilise the wall space to tell two key stories:
- The production story, from sourcing raw ingredients right through to production capabilities and packaging
- The Peterborough story, from breaking ground through to Net Zero construction and operations
Working closely with the McCormick project team, and following a fact-finding factory tour, we wrote and designed these two stories using key statistics, simple descriptions, and visual illustrations. Combining this with dynamic digital content and tangible features the viewing corridor was set to become a stand-out experience for any visitor.
The Results
The viewing corridor delivers an experiential element for site visitors, demonstrating site specific technology and features, whilst showcasing the sustainability and community focused goals.
It is a place where McCormick can welcome customers, community contacts, children from local schools and colleges, as well as future customers and employees, and provide an engaging and visual learning experience.
We are looking forward to hearing more customer feedback as the Peterborough site becomes fully operational.
