The Task
As a result of our successful working relationship with McCormick EMEA, we were approached by the Flavour Solutions global team at McCormick to create their first ever global marketing support kit, to be used across multiple worldwide markets in sales meetings with customer’s R&D and marketing teams. The purpose being to educate key partners on McCormick’s flavour technologies and capabilities, particularly FlavourSpice™ – McCormick’s proprietary spice alternative platform.
The key objectives were:
- To create an engaging and fun mechanic whilst still communicating information clearly and professionally
- To align with the new McCormick Flavour Solutions branding and McCormick’s food first philosophy
- To be flexible enough in execution to be repurposed across multiple markets globally
The Solution
We have created two types of sales materials so far for FlavourSpice™:
- A commercial box – A branded box holding samples of the products that relate to this technology. We designed the contents, sourced a cost effective box supplier, project managed the development process, organised the fulfilment of the boxes and liaised with McCormick contacts in the UK, Canada, Mexico, India, China, Singapore, and Australia to organise delivery.
- Product information cards – We designed cards for each FlavourSpice™ product to provide information about the products’ USPs.
The Results
The client at McCormick Global had this to say regarding the project:
“The Flavour Spice Commercial Box was the first globally launched kit for McCormick Flavour Solutions! It has been well received by our partners and customers around the world and seen as an engaging way to showcase and demonstrate our capabilities. Jellybean did a great job in providing creative as well as logistic support in getting these boxes to our commercial teams across the UK, Canada, Mexico, India, China, Singapore, and Australia!”
Patrick Rebamonte
Sr. Manager Global Flavour Solutions Strategy
