The Solution

Understanding the US consumer market was key and our solution was clear – we took an integrated approach, creating a standout campaign specifically for the launch that positioned Wrapmaster Home as a must-have item in your home kitchen!

Our first port of call was to set the groundwork in motion; researching our target audience, setting up Wrapmaster Home’s consumer-facing Instagram and Facebook pages, and organising a home style photo and video shoot.

We used a contemporary style kitchen geared for Instagram that would resonate well with our consumer audience and resemble a typical US set-up. The shoot was styled to be foodie, vibrant, colourful, and eye-catching. In addition, to showcase the five colours the Wrapmaster Home model comes in, we paired each model with complementary props in an array of settings, so to highlight the product and it’s benefits in a variety of shots.

As well as on social channels, these photographs and videos were also used on a new purpose-built Wrapmaster Home website, designed to host all campaign assets and a link to the e-commerce site that enables consumers to purchase the product directly.

To further support the launch we prepared a press release which targeted consumer cooking and home lifestyle titles in order to spread awareness amongst our target group. We designed various digital & print assets in the Wrapmaster Home creative style such as magazine adverts, digital banners, HTMLs, leaflets, and graphics for social. We also created supporting assets for shows and events to ensure the brand really stood out.