Creative / Digital / Integrated / PR / Social

The Task

As the Covid-19 pandemic became of increasing concern to the hospitality industry, we were tasked with creating a campaign to drive awareness of the hygiene and safety benefits of Wrapmaster in order to help keep kitchens virus-free and get businesses back on track.

The Solution

We crafted an integrated foodservice campaign ‘Wrap Safe’ focsed on helping caterers improve their food safety and hygiene practices. It involved new insight, print and digital media and PR and social media, targeting chefs and distributors within the Contract Catering, Healthcare and Education sectors (as well as ensuring that the content could be easily adapted for international use). With contetn from industry experts and useful assets all housed at the web portal www.wrapsafe.co.uk


The Results

The campaign was pushed out through PR with press releases and blogs. The campaign assets were also used across Wrapmaster’s Twitter, LinkedIn, and Instagram platforms. In initial 12 weeks, the campaign generated nearly 70,000 impressions (+101% vs the 12 weeks prior). Anecdotal feedback from the sales teams across the globe has confirmed that the Wrap Safe campaign has been a valuable resource for their customers and has allowed them to open up new conversations with key customers and suppliers, as well as offering a useful tool to present in meetings.

You can view the Wrap Safe content on the hub here: www.wrapsafe.co.uk

“The campaign has been great at highlighting the hygiene and safety benefits of Wrapmaster, particularly in the current climate. The resources and assets have been fantastic in supporting chefs, demonstrating our brand strengths to wholesalers and providing our sales team with collateral to strengthen our market position.”
Channel Marketing Manager, Cofresco Foodservice

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    KT22 8DY
  • +44 (0)1372 227950
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