Creative / Digital / Integrated / PR / Social
As the Covid-19 pandemic became of increasing concern to the hospitality industry, we were tasked with creating a campaign to drive awareness of the hygiene and safety benefits of Wrapmaster in order to help keep kitchens virus-free and get businesses back on track.
We crafted an integrated foodservice campaign ‘Wrap Safe’ focsed on helping caterers improve their food safety and hygiene practices. It involved new insight, print and digital media and PR and social media, targeting chefs and distributors within the Contract Catering, Healthcare and Education sectors (as well as ensuring that the content could be easily adapted for international use). With contetn from industry experts and useful assets all housed at the web portal www.wrapsafe.co.uk
The campaign was pushed out through PR with press releases and blogs. The campaign assets were also used across Wrapmaster’s Twitter, LinkedIn, and Instagram platforms. In initial 12 weeks, the campaign generated nearly 70,000 impressions (+101% vs the 12 weeks prior). Anecdotal feedback from the sales teams across the globe has confirmed that the Wrap Safe campaign has been a valuable resource for their customers and has allowed them to open up new conversations with key customers and suppliers, as well as offering a useful tool to present in meetings.
You can view the Wrap Safe content on the hub here: www.wrapsafe.co.uk