In light of the increasing focus on sustainability and environmentally friendly products within the hospitality industry, our task was to help launch Wrapmaster’s new 98% Recycled Foil, alongside their sustainable product portfolio.
Working to a tight deadline, we quickly developed an integrated campaign using digital launch assets and a communications strategy targeting chefs and foodservice decision makers.
In the absence of face-to-face meetings and knowing how impactful video can be, we decided to create a stop-motion & typography-based video to introduce Wrapmaster’s 98% Recycled Foil. It featured as a key component of the integrated multi channel comms strategy which spanned foodservice trade media, social channels, PR, sales tools & digital comms.
The campaign had some great results specifically within trade media, causing a spike in page views on the website. We also achieved some fantastic results on social media, with high impressions, engagements and media views.