Wrapmaster 98% Recycled Foil


the task

In light of the increasing focus on sustainability and environmentally friendly products within the hospitality industry, our task was to help launch Wrapmaster’s new 98% Recycled Foil, alongside their sustainable product portfolio.

Wrapmaster Logo
the solution

Working to a tight deadline, we quickly developed an integrated campaign using digital launch assets and a communications strategy targeting chefs and foodservice decision makers.

In the absence of face-to-face meetings and knowing how impactful video can be, we decided to create a stop-motion & typography-based video to introduce Wrapmaster’s 98% Recycled Foil. It featured as a key component of the integrated multi channel comms strategy which spanned foodservice trade media, social channels, PR, sales tools & digital comms.


the results

The campaign had some great results specifically within trade media, causing a spike in page views on the website. We also achieved some fantastic results on social media, with high impressions, engagements and media views.

‘Sustainability is a crucial to our business and this new launch demonstrates our commitment to developing environmentally friendly products. As ever jellybean managed to turn around a standout campaign to a tight timeline to drive this launch in the foodservice market. In particular the whole team, love the video, it’s great and something completely different from Wrapmaster...it’s totally perfect!’
Channel Marketing Manager, Cofresco Foodservice

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    KT22 8DY