The Task
Already a long-established household name in France, Tipiak came to us to help build their brand in the UK foodservice market. Although they have a very diverse portfolio over the channel, in the UK they focus their offer around an extensive range of elegant hand-finished savoury canapés, classic mini patisserie, sweet petits fours and gluten free French macarons, for the foodservice market.
The Solution
One of our first priorities was to ensure they had a UK specific website to avoid confusion with the French digital presence. This was driven by the fact that chefs, caterers and buyers will often research brands online as part of the buying process. So, it was crucial the brand stood-out online and showcased the UK foodservice range, whilst also hitting the mark as far as tone, look and feel.
Therefore, as part of the ‘Exquisitely French’ integrated campaign across PR, print & digital media and social we created a microsite to act as their shop window on the brand. As a company with a strong French heritage going back 50 years, we wanted to give the site an authentic French feel and branding. We created an elegant and sophisticated design with chic French touches, as well as original photography to bring the range to life. The website is fully responsive to view on all devices, optimised for SEO and built retina ready, to ensure that the images and design display at the highest quality on screens.
See for yourself here.
The Results
This stylish website has given the Tipiak brand and the campaign an effective digital hub and a beautiful showcase, reflecting its premium positioning in the market.