Tilda Toolkit

Creative / Digital / Integrated / PR / Social

The Task

To create a resource to demonstrate how Tilda Rice can help hospitality businesses as they get back up and running, helping them to adjust to ‘the new normal’ since the Covid-19 outbreak.

Tilda Foodservice Road to Recover
Tilda Foodservice Road to Recover
Tilda Foodservice Road to Recover
The Solution

An integrated campaign including insight, digital, PR and social targeting restaurants/pubs/bars, healthcare & education sectors.

Having studied the global hospitality sector trends in detail, we created the ‘Tilda Toolkit’; an online resource linking to useful information across the Tilda website; incorporating in-depth knowledge on the industry impacts following Covid-19 and crucial recommendations on how operators can adapt to ‘the new normal’. With consumers now prioritising their health and hygiene more than ever, we provided operators with practical hints and tips on how Tilda Rice can help their business to evolve to fulfil these needs.

We also offered advice on how to use outdoor space, adapt to contactless ordering and payment, utilise delivery and takeaway, manage overheads and leverage the demand for take-home recipe kits. With rice offering a range of benefits from plate fill to stability, value for money to versatility.


The Results

Anecdotal feedback from the sales teams has confirmed that the toolkit has been a valuable resource for their customers and has allowed them to open up new conversations with key customers and suppliers, as well as being a useful tool to utilise in meetings. It also proved a hit with industry titles featuring on The Caterer website homepage and across other leading online publications.

You can view the Toolkit on the Tilda website here: Tilda Toolkit

Jellybean Creative Solutions

Jellybean Creative Solutions – an award winning independent foodservice marketing and foodservice pr agency. Specialising in foodservice, retail and consumer integrated communications including, insight, design, digital, PR and social media.

Contact Details…
  • Jellybean Creative Solutions,
    4 Bridge Street,
    KT22 8BZ
  • +44 (0)1372 227950
  • info@jellybeancreative.co.uk
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