The Ultimate Chef Wrap System

Trade PR / Digital / Creative

the task

Wrapmaster is an award-winning market leader in supplying both branded and private label catering food wrap products. Despite already being a leader in the industry, Wrapmaster sought our assistance in expanding their market share within the UK, European, and US markets.

the solution

By leveraging a combination of qualitative and quantitative research data, we identified crucial areas of focus such as channels, media outlets, messaging, and more, in order to develop a new integrated campaign to take Wrapmaster back to its roots.

Aware of the need to effectively communicate Wrapmaster’s identity and services, we created a powerful and impactful campaign that encapsulates the brand’s essence concisely. To complement this, we also revamped the visual elements by incorporating lively and dynamic colours, strong typography, and captivating new photography to create an attention-grabbing and engaging look and feel.

After finalising the messaging and creative direction, our attention shifted to building campaign awareness using an integrated approach, through various targeted channels including digital and print.

the results

While the campaign is still in its early stages, we have already received positive feedback from the client and sales team, and observed significant results such as increased website traffic, enhanced click-through rates on social and trade media, along with increased engagement with wholesalers and PR coverage based on the research conducted.

“Portraying the Wrapmaster brand in an exciting and compelling manner while maintaining clarity about our services can be a daunting task. However, the Ultimate Chef Wrap System campaign successfully achieves this feat by using eye-catching and vibrant visuals coupled with straightforward yet impactful messaging, helping display the benefits of Wrapmaster vs competitor brands, cutterboxes and loose rolls.”
Channel Marketing Manager, Cofresco Foodservice

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    KT22 8DY