Trade PR / Digital / Creative
Wrapmaster is an award-winning market leader in supplying both branded and private label catering food wrap products. Despite already being a leader in the industry, Wrapmaster sought our assistance in expanding their market share within the UK, European, and US markets.
By leveraging a combination of qualitative and quantitative research data, we identified crucial areas of focus such as channels, media outlets, messaging, and more, in order to develop a new integrated campaign to take Wrapmaster back to its roots.
Aware of the need to effectively communicate Wrapmaster’s identity and services, we created a powerful and impactful campaign that encapsulates the brand’s essence concisely. To complement this, we also revamped the visual elements by incorporating lively and dynamic colours, strong typography, and captivating new photography to create an attention-grabbing and engaging look and feel.
After finalising the messaging and creative direction, our attention shifted to building campaign awareness using an integrated approach, through various targeted channels including digital and print.
While the campaign is still in its early stages, we have already received positive feedback from the client and sales team, and observed significant results such as increased website traffic, enhanced click-through rates on social and trade media, along with increased engagement with wholesalers and PR coverage based on the research conducted.