Creative / Digital / Integrated / PR / Social
We wanted to create a practical resource for fish and chip shops to help them during the Covid pandemic and show how Sarson’s is proud to serve quality fish and chip shops of Great Britain.
We created a social distancing signage kit including 4 posters and 4 vinyl floor stickers which chippies could request via the website. This was communicated to fish and chip shops via PR, social media, trade press advertising and a direct mail postcard as part of the wider ‘Proud to Serve Quality Fish and Chip Shops of Great Britain’ campaign. Subtly branded with a focus on safety rather than selling, the kit proved a hit with operators who signed up in their hundreds to receive it.
With coverage in all key fish and chip shop titles, the initiative quicky caught the attention of our tight-knit chippy community. Indeed, it was so well received and uptake so swift we needed to re-print, in order to help keep up with the demand. To date, 354 Stay Safe with Sarson’s kits have now been claimed with the kit still available to request.
Not only has it helped chippies keep their staff and customers safe and showed how Sarson’s are there for them as they adjust to the ‘new normal’, it has also driven some great engagement on Sarson’s’ Facebook page @Sarsonsforchippies (circa 500 engagements) including operators proudly sharing their pictures of their Stay Safe with Sarson’s kit in action!
Another example of Sarson’s commitment to fish and chip shops Michela Andrisani, Assistant Brand Manager at Sarson’s had this to say: