During this blazing hot summer we’ve helped our client Savsé Smoothies successfully introduce its range of price marked cold-pressed smoothies into some of the country’s leading convenience retailers.
Working closely alongside the Savsé team, we were asked to identify and recruit a number of highly influential independent convenience store owners from our network of Budgens, Londis, Best One and unaffiliated stores.
As part of the four week trial, retailers were invited to stock Savse’s range of price marked core smoothies – Super Orange, Super Green, Super Blue and its two Protein Smoothies, Protein Rise and Protein Punch. Retailers also received a POS pack which included posters, shelf-trays, aisle fins and outdoor A-frames.
During the trial we kept in regular contact with the store owners through WhatsApp, store visits and calls. Weekly deliveries to replenish stock were organised and sampling days were also held for some of stores to help drive trial and repeat purchase.
Retailers really embraced the trial, giving the range full focus and attention in their stores and in their chillers. Many retailers also took to social media to promote the new range to their shoppers and gave out tasting samples to help introduce people to the delicious flavours and varieties.
The trial has proven to be a huge success with 75% of the stores. Each of these stores, which differed in size, shopper demographic and location, were able to drive an excellent rate of sale. All have said they would like to introduce Savsé as a permanent addition to their range and many have already done so where it is currently available through their preferred wholesaler/route to market.