The Solution

We know how important it is to make a great first impression, especially within the highly competitive spirits market, so we went all out. We brought a cocktail top dog onboard to create some deliciouSLY exciting cocktail recipes for us with Sly Dog as the main ingredient. With the use of high end photography, videography and editing, we created assets to help set this new dog on the block apart from the competition and capture it’s unique brand personality.

We also created a suite of Instagram Giphy stickers, as a highly creative and fun way to get engagement from followers and drive user generated content. These included the brand’s iconic ‘sly’ eyes as moving eyes which people can put across their own eyes, as well as a selection of sly mottos. Check them out by searching #SlyDog in Instagram stickers.