PR / Retail / Social / Video
As a brand-new spiced rum brand, we were tasked with creating some eye-catching ‘sly’ content for Sly Dog. The content would be used across social media, their website and PR to drive awareness and engagement of this new cunningly crafted spiced rum.
We know how important it is to make a great first impression, especially within the highly competitive spirits market, so we went all out. We brought a cocktail top dog onboard to create some deliciouSLY exciting cocktail recipes for us with Sly Dog as the main ingredient. With the use of high end photography, videography and editing, we created assets to help set this new dog on the block apart from the competition and capture it’s unique brand personality.
We also created a suite of Instagram Giphy stickers, as a highly creative and fun way to get engagement from followers and drive user generated content. These included the brand’s iconic ‘sly’ eyes as moving eyes which people can put across their own eyes, as well as a selection of sly mottos. Check them out by searching #SlyDog in Instagram stickers.
A great first impression for the brand as they hit the market with a bang (or should we say a loud bark). The team at Sly Dog have been extremely impressed with jellybean’s content creation. As each day goes by more and more people are seeing Sly Dog and engaging with the content.
The team particularly loved the social media soft launch video, which really captured Sly Dog at its best and did a great job for brand awareness.
Check out the cocktails here:https://slydog.co.uk/cocktails
And Instagram content here:https://www.instagram.com/slydogrum/
Keep your eyes peeled for more Sly Dog activity coming very soon.