Sly Dog Spiced Rum – unleashing the new dogs in town

PR / Retail / Social / Video

The task

As a brand-new spiced rum brand, we were tasked with creating some eye-catching ‘sly’ content for Sly Dog. The content would be used across social media, their website and PR to drive awareness and engagement of this new cunningly crafted spiced rum.

Sly Dog Rum
Sly Dog Rum Cocktail
Sly Dog Rum Cocktail
The Solution

We know how important it is to make a great first impression, especially within the highly competitive spirits market, so we went all out. We brought a cocktail top dog onboard to create some deliciouSLY exciting cocktail recipes for us with Sly Dog as the main ingredient. With the use of high end photography, videography and editing, we created assets to help set this new dog on the block apart from the competition and capture it’s unique brand personality.

We also created a suite of Instagram Giphy stickers, as a highly creative and fun way to get engagement from followers and drive user generated content. These included the brand’s iconic ‘sly’ eyes as moving eyes which people can put across their own eyes, as well as a selection of sly mottos. Check them out by searching #SlyDog in Instagram stickers.


The Results

A great first impression for the brand as they hit the market with a bang (or should we say a loud bark). The team at Sly Dog have been extremely impressed with jellybean’s content creation. As each day goes by more and more people are seeing Sly Dog and engaging with the content.

The team particularly loved the social media soft launch video, which really captured Sly Dog at its best and did a great job for brand awareness.

Check out the cocktails here:

And Instagram content here:

Keep your eyes peeled for more Sly Dog activity coming very soon.

“Love it. This is TV advertising quality!”
Sly Dog Owners

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    KT22 8DY
  • +44 (0)1372 227950
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