The Task
To drive sales of iconic malt vinegar brand Sarson’s in quality UK fish and chip shops.
The Solution
An integrated foodservice campaign targeting quality fish and chip shops to show them why they should switch to Sarson’s.
The multi-channel integrated trade campaign, which ran in 2019 included all key touchpoints to effectively target fish and chip shop owners including trade comms, wholesaler comms with a focus on sampling & POS support. In this way we created a high impact campaign which delivered strong results for the brand.
The Results
- A three figure increase in fish and chip market penetration
- Over-achieved targeted sales uplift through key wholesalers
Secured a new route to market listing - Improved brand presence in fish and chip shops via POS
- An increase in brand association with fish and chip shops
“The campaign has gone down a storm and has put us on the map as a credible brand in the fish and chip shop market.”
National Account Controller, Mizkan Euro Ltd.
(Owners of the Sarson’s brand)