Creative / Digital / Integrated / PR
To drive sales of iconic malt vinegar brand Sarson’s in quality UK fish and chip shops.
An integrated foodservice campaign targeting quality fish and chip shops to show them why they should switch to Sarson’s.
The multi-channel integrated trade campaign, which ran in 2019 included all key touchpoints to effectively target fish and chip shop owners including trade comms, wholesaler comms with a focus on sampling & POS support. In this way we created a high impact campaign which delivered strong results for the brand.