Creative / Digital / Integrated / PR / Social
As Covid hit and plans had to pivot to respond to this national crisis we were tasked to come up with a campaign that showed Sarson’s support for fish and chip shop operators and celebrated the great work in the community they were doing during lockdown.
To move quickly we took to social media and Sarson’s newly established Facebook page dedicated to Chippies to launch our Proud to Serve Our Community campaign. An extension of Sarson’s Proud to Serve Quality Fish and Chip Shops of Great Britain, it championed the chippies around the country who rose to the challenge to support their local communities during the pandemic. All they had to do was share their story on Facebook using the campaign hashtag and tagging in Sarson’s. The overall winner judged by a panel of industry experts from NFFF, Sarson’s and Hospitality Action would win £500 to put towards their next wholesaler delivery and five runners-up £200 each.
What’s more, in a move to help support the wider industry including fish and chip shops Sarson’s generously donated £50 to Hospitality Action’s Covid Appeal for every valid entry.
The competition which ran during May and June 2020, captured the hearts of the chippie community as well as industry titles and showed how Sarson’s is committed and proud to serve them through thick and thin.
• 10 entries resulting in a £200 donation to Hospitality Action• The Codfather in Aylesbury was been chosen as the winner of the £500 prize – their community ‘pay it forward’ initiative saw them team up with a local foodbank to provide vouchers for every portion of fish and chips sold. They then matched every single donation, effectively doubling the number of vouchers the food bank could provide. The end result saw 250+ meals donated to those in need.• 5,100 engagements across social including our most successful post to date –announcing the winners – which received 1,165 individual engagements, including a record 48 shares. • PR in all key chippy titles accounting for some 80,000 OTS