Proud to Serve Our Community

Creative / Digital / Integrated / PR / Social

The Task

As Covid hit and plans had to pivot to respond to this national crisis we were tasked to come up with a campaign that showed Sarson’s support for fish and chip shop operators and celebrated the great work in the community they were doing during lockdown.

Sarsons Foodservice Marketing
Sarsons Foodservice Marketing
Sarsons Foodservice Marketing
The Solution

To move quickly we took to social media and Sarson’s newly established Facebook page dedicated to Chippies to launch our Proud to Serve Our Community campaign. An extension of Sarson’s Proud to Serve Quality Fish and Chip Shops of Great Britain, it championed the chippies around the country who rose to the challenge to support their local communities during the pandemic. All they had to do was share their story on Facebook using the campaign hashtag and tagging in Sarson’s. The overall winner judged by a panel of industry experts from NFFF, Sarson’s and Hospitality Action would win £500 to put towards their next wholesaler delivery and five runners-up £200 each.

What’s more, in a move to help support the wider industry including fish and chip shops Sarson’s generously donated £50 to Hospitality Action’s Covid Appeal for every valid entry.

The competition which ran during May and June 2020, captured the hearts of the chippie community as well as industry titles and showed how Sarson’s is committed and proud to serve them through thick and thin.


The Results

• 10 entries resulting in a £200 donation to Hospitality Action
• The Codfather in Aylesbury was been chosen as the winner of the £500 prize – their community ‘pay it forward’ initiative saw them team up with a local foodbank to provide vouchers for every portion of fish and chips sold. They then matched every single donation, effectively doubling the number of vouchers the food bank could provide. The end result saw 250+ meals donated to those in need.
• 5,100 engagements across social including our most successful post to date –announcing the winners – which received 1,165 individual engagements, including a record 48 shares.
• PR in all key chippy titles accounting for some 80,000 OTS

“When Covid hit we were keen to champion fish and chip shops and support them in a practical sense, so when Jellybean came up with the Proud to Serve Our community campaign and managed to switch it on almost overnight we were delighted. As an agency they have showed exceptional creative and strategic thinking as well as agility, proactively coming forward with ideas for the brand to help us respond in these unprecedented times.”
Michela Andrisani
Assistant Brand Manager - Sarson’s and Haywards

Jellybean Creative Solutions

Jellybean Creative Solutions – an award winning independent foodservice marketing and foodservice pr agency. Specialising in foodservice, retail and consumer integrated communications including, insight, design, digital, PR and social media.

Contact Details…
  • Jellybean Creative Solutions,
    4 Bridge Street,
    KT22 8BZ
  • +44 (0)1372 227950
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Upcoming Events…
  1. British Food Fortnight

    19th September @ 8:00 am - 4th October @ 5:00 pm
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    28th September @ 8:00 am - 2nd October @ 5:00 pm
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    29th September @ 5:00 pm - 11:00 pm