Pour & More

Retail / Consumer

The Task

We were asked to help Lakeland Dairies launch its new Pour & More cream alternative into SPAR Stores throughout the South West.

The Solution

To drive both retailer awareness and pull through from Appleby Westward (SPAR Retail Distribution Centre for the South West) as well as to create a push campaign to SPAR shoppers, we devised an in-store sampling campaign, aptly named Pour & More On Tour. We ran sampling across participating stores over two periods in conjunction with a price promotion and social media competition to encourage shoppers to take a picture of themselves enjoying Pour & More and using the hashtag #PourandMoreOnTour.

The Results

The campaign delivered on every level achieving excellent scores for awareness, engagement, conversion and repeat. Such was the success of the campaign we expect to bring the tour to many more retailers and shoppers over the coming months as distribution continues to grow.

“It's been really popular here, I've had to order case after case. The customers are trying it and preferring it to Elmlea! They especially like the pourable spout. It's a great new product!”
SPAR Beaminster Store Manager

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    KT22 8DY