Hard Seltzers

Integrated / PR / Social

The Task

Capitalise on this summer’s hottest new alcohol trend – hard seltzers – in order to raise consumer and trade awareness of Keepr’s new range, increase listings and drive sales.

The Solution

Through PR and influencer marketing we set out to inspire consumers to enjoy life even during the pandemic and show them they can enjoy a delicious low calorie tipple to lift their spirits all whilst maintaining a balanced lifestyle.

In order to drive awareness and increase listings within the on and off trade we secured an exclusive in The Grocer magazine followed by PR outreach to the wider trade audience sharing product information and of course more samples.

 

The Results

We exceeded KPIs across every measure with 26 high profile pieces of coverage in key media with excellent message delivery, 100% visual inclusion and all-important back-links on digital coverage. We achieved an estimated reach of 15 million with coverage in titles including: Cosmopolitan, Closer, Sunday Express, The Grocer as well as numerous pieces of high reaching influencer content including across the social feeds of TV personality Georgia Harrison and singer-songwriter Lydia Lucy.

 

“Tasted delish. Amazing alternative for when you don't want to drink too much.”
Jacob Lewis
The Sun

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    Leatherhead,
    Surrey
    KT22 8DY
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