The Task
With the change in government legislation banning single-use plastics looming, Hobart came to jellybean to help communicate their full range of innovative reusable washing and drying solutions to the UK market, with a particular focus on stadiums, care, and schools.
With a campaign identity already established for mainland Europe, jellybean was tasked with a rework to tailor the campaign to the UK market.
The Solution
We delivered a full creative and content refresh for the UK foodservice market, whilst maintaining a clear link to the existing European creative assets to ensure global consistency.
This allowed us to produce a full suite of campaign assets to push the campaign out across multiple channels, including web, PR, social and trade media.
The suite comprised of fully branded social assets for LinkedIn and Instagram, print and digital trade media assets for key sector titles, bespoke e-marketing content sent to tailored contact lists through foodservice database Caterlyst, and a double-sided campaign PDF to support Hobart’s sales team and dealer network. We also provided Hobart with web banners and imagery for their website, an email footer and an A3 poster for exhibitions.
In addition to the above, Hobart hosted an innovation day at their Peterborough HQ which included a demonstration of a selection of equipment in their Reusables range to key journalists. To support this, jellybean created a large format bespoke branded wall graphic to sit in their innovation centre and highlight the key benefits of the range.
