Marcomms / Creative
We were approached by the Flavour Solutions global team at McCormick to create their first ever global marketing support kit, to be used across multiple worldwide markets in sales meetings with customers’ R&D and marketing teams. The purpose being to educate key partners on McCormick’s flavour technologies and capabilities, particularly FlavourSpice™ – McCormick’s proprietary spice alternative platform.
The solution…a high end branded box holding samples of the products for use in UK, Canada, Mexico, India, China, Singapore, and Australia. Product information cards – We designed cards for each FlavourSpice™ product to provide information about the products’ USPs. A dynamic video to bring the FlavourSpice™ range to life
The client at McCormick Global had this to say regarding the project: