FareShare Summer Appeal Campaign

 Creative / Digital / Intergrated / Foodservice / PR / Social Media / Trade PR

The Task

FareShare came to jellybean to help with their 2023 summer campaign. Our mission was to drive crucial donations of breakfast, lunch and snack products from food and drink brands, in order to help meet the spiralling demand over the summer months.

Fareshare Summer Campaign
Fareshare Summer Campaign
Fareshare Summer Campaign
The Solution

We tapped into FareShare’s wealth of insights and used these to craft a hard-hitting on-brand summer appeal campaign to prompt food and drink brand decision-makers question if they were doing their ‘fair share’ to help those in need. As enquiries would be directed to the FareShare website campaign landing page and form, our strategy focused on an integrated digital and social campaign to target food and drink brand decision-makers with PR covered by FareShare’s in-house team.

The campaign employed AB testing across highly targeted trade media digital platforms, paid social and Google PPC, to reach decision makers across a range of touchpoints from email, web, social and search. In addition, the jellybean team approached relevant clients to see if they would be able to support the appeal.

The Results so far…

The campaign drove:

  • Over 1.5 million impressions
  • Nearly 10k clicks
  • 39 enquiries
  • Over 36 tonnes of food donated
  • Equating to 86,668 meals to those who need it most!
The fantastic team at jellybean worked at breakneck speed to turn around our time-sensitive summer appeal campaign. They brought highly valued B2B expertise and experience to the party, married with strong creative to deliver a highly-targeted and effective campaign. Whilst through in-depth reporting and analysis we have not only driven a successful campaign but also harvested valuable learning which we can use to inform future B2B campaigns.
Head of Marketing, Communications & Public Affairs, FareShare

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    KT22 8DY