Creative / Digital / Intergrated / Foodservice / PR / Social Media / Trade PR
FareShare came to jellybean to help with their 2023 summer campaign. Our mission was to drive crucial donations of breakfast, lunch and snack products from food and drink brands, in order to help meet the spiralling demand over the summer months.
We tapped into FareShare’s wealth of insights and used these to craft a hard-hitting on-brand summer appeal campaign to prompt food and drink brand decision-makers question if they were doing their ‘fair share’ to help those in need. As enquiries would be directed to the FareShare website campaign landing page and form, our strategy focused on an integrated digital and social campaign to target food and drink brand decision-makers with PR covered by FareShare’s in-house team.
The campaign employed AB testing across highly targeted trade media digital platforms, paid social and Google PPC, to reach decision makers across a range of touchpoints from email, web, social and search. In addition, the jellybean team approached relevant clients to see if they would be able to support the appeal.
The campaign drove: