Digital Product, Trend & Innovation Hub

Digital / Creative

digital product, trend & innovation hub

Please note due to the business critical and confidential nature of this project all brand details have been excluded.

the task

Our client develops and supplies hundreds of different products for their customers across the globe. jellybean was asked to help design and build an online hub of NPD information for one of their global customers. This would allow key personnel to search for existing products across different regions, reducing the need for similar products entering the innovation pipeline and improving product development efficiencies. The hub needed to become the ‘go-to’ place for the customer to find innovation news.

The Solution

We held a workshop with all relevant stakeholders to determine functionality requirements for both the customer and client users. Following this we developed a Technical Specification Document, wireframes, page template designs and HTML files to enable the digital team to build the online hub.

jellybean worked closely with stakeholders to manage the upload of hundreds of products, images and specifications. This data was tagged and structured in such a way that users could search for products in many different ways e.g. Country, Category, Food Type etc. The system also included a free search functionality making it easy for the customer to identify NPD opportunities.

Up to date NPD data was uploaded by the client making the system a real time solution.

 

The Results

The NPD portal was launched in November 2020. Online training sessions were carried out for our client’s teams and their customer.

Looks really neat clean easy to navigate. We often get asked what other markets are doing this will really help.
“The platform is among the most modern websites I have seen across the supply base.”
“Great to have a centralised location, one stop shop and regional insights.”

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    Leatherhead,
    Surrey
    KT22 8DY
Ecologi