The Task
To create a brand for a new premium British meat box service. The kicker – it needed to launch in less than two months to hit the pre-Christmas window.
Brand Video // web and YouTube pre-roll
The Solution
From market insight to brand workshop and creative execution, we worked at pace to develop the brand remotely during Covid times. Acre & Apron was the result, the culmination of consumer insight, a competitor audit, a collaborative brand workshop utilising a range of brand modelling exercises, creative brainstorming around brand name, creative positioning and brand tone and language, logo development, mood board creation, creative asset development and launch activation plan including the brand video (see above).
“We are really happy with the Acre & Apron brand and found the process Jellybean took us through to be professional, collaborative and responsive. The brand workshop ensured we were all on the same page and had an agreed brand strategy across all stakeholders, whilst the visual brand development left us spoilt for choice. The end result is a brand we can be proud of and which truly embodies this unique partnership. Off the back of the brand development we have been working with Jellybean to simultaneously pull together a launch marketing plan – one of the great benefits of working with an integrated food and drink specialist agency with capabilities across PR, social, digital and design execution.”