Acre & Apron

 Creative / Retail & Consumer

The Task

To create a brand for a new premium British meat box service. The kicker – it needed to launch in less than two months to hit the pre-Christmas window.

Brand Video // web and YouTube pre-roll
The Solution

From market insight to brand workshop and creative execution, we worked at pace to develop the brand remotely during Covid times. Acre & Apron was the result, the culmination of consumer insight, a competitor audit, a collaborative brand workshop utilising a range of brand modelling exercises, creative brainstorming around brand name, creative positioning and brand tone and language, logo development, mood board creation, creative asset development and launch activation plan including the brand video (see above).

 

View the website here
“We are really happy with the Acre & Apron brand and found the process Jellybean took us through to be professional, collaborative and responsive. The brand workshop ensured we were all on the same page and had an agreed brand strategy across all stakeholders, whilst the visual brand development left us spoilt for choice. The end result is a brand we can be proud of and which truly embodies this unique partnership. Off the back of the brand development we have been working with Jellybean to simultaneously pull together a launch marketing plan – one of the great benefits of working with an integrated food and drink specialist agency with capabilities across PR, social, digital and design execution.”
Head of Marketing, Beeswax Dyson Farming

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    Leatherhead,
    Surrey
    KT22 8DY
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