Creative / Retail & Consumer
To create a brand for a new premium British meat box service. The kicker – it needed to launch in less than two months to hit the pre-Christmas window.
From market insight to brand workshop and creative execution, we worked at pace to develop the brand remotely during Covid times. Acre & Apron was the result, the culmination of consumer insight, a competitor audit, a collaborative brand workshop utilising a range of brand modelling exercises, creative brainstorming around brand name, creative positioning and brand tone and language, logo development, mood board creation, creative asset development and launch activation plan including the brand video (see above).