A TRU Story

PR / Social Media / Integrated / Influencer Marketing

The Task

Launch TRU, a new feel good food and specialty coffee café and help make it a destination for commuters, office workers and students in London’s Holborn district.

The Solution

An integrated consumer launch campaign targeting key consumers on food-to-go and coffee missions in close proximity to the central London café.

To cut through and stand-out with promiscuous and time-poor consumers in the incredibly crowded food to go and café market, our campaign used multiple consumer touchpoints to disrupt, drive trial and encourage repeat visits. These included: brand ambassedor outreach and sampling, PR, social media and influencer marketing.

The Results
  • Direct engagement with over 10,000 consumers in the first week of launch
  • Geo-targeted social reach of over 200,000
  • 13 high profile foodie influencers visited and positively reviewed TRU reaching an additional 190,000 consumers
  • PR coverage achieved a reach in excess of 1 million

Jellybean Creative Solutions

jellybean is an award-winning independent food and drink integrated marketing agency, specialising in foodservice, convenience retail, trade FMCG and consumer. Offering a one-stop-shop, from consultancy to activation across design, marketing, PR, social and digital communications.

Contact Details…
  • Jellybean Creative Solutions,
    15-17 The Crescent,
    KT22 8DY