The Task
Launch TRU, a new feel good food and specialty coffee café and help make it a destination for commuters, office workers and students in London’s Holborn district.
The Solution
An integrated consumer launch campaign targeting key consumers on food-to-go and coffee missions in close proximity to the central London café.
To cut through and stand-out with promiscuous and time-poor consumers in the incredibly crowded food to go and café market, our campaign used multiple consumer touchpoints to disrupt, drive trial and encourage repeat visits. These included: brand ambassedor outreach and sampling, PR, social media and influencer marketing.
The Results
- Direct engagement with over 10,000 consumers in the first week of launch
- Geo-targeted social reach of over 200,000
- 13 high profile foodie influencers visited and positively reviewed TRU reaching an additional 190,000 consumers
- PR coverage achieved a reach in excess of 1 million
