PR / Social Media / Integrated / Influencer Marketing
Launch TRU, a new feel good food and specialty coffee café and help make it a destination for commuters, office workers and students in London’s Holborn district.
An integrated consumer launch campaign targeting key consumers on food-to-go and coffee missions in close proximity to the central London café.
To cut through and stand-out with promiscuous and time-poor consumers in the incredibly crowded food to go and café market, our campaign used multiple consumer touchpoints to disrupt, drive trial and encourage repeat visits. These included: brand ambassedor outreach and sampling, PR, social media and influencer marketing.