When Danone Waters wanted to leverage its consumer campaign in the workplace they came to us as the leading out of home agency. We worked with the team to create an effective campaign designed to amplify their above the line experiential and social media activity, encouraging consumers in The City and Canary Wharf to ‘Live Young’ and of course buy more evian this January.
It started with a high impact ‘skipping rope’ mailer to drive take-up of POS packs with contract caterers and FM managers, which delivered an excellent 6% response rate. The POS and loyalty campaign ran for the whole of January and delivered a substantial sales uplift in workplace channels across the target SKU for the month. Great news for evian, not to mention a better hydrated workforce in the big smoke!