# Jellybean Creative Solutions

> Jellybean is an independent, employee-owned food and drink marketing agency based in Leatherhead, Surrey, UK. Founded in 1987, the 25-strong team specialises in foodservice, retail, consumer and FMCG marketing — PR, social media, creative, digital, trade and shopper marketing, brand experiences and consultancy — for food and drink brands.

## Key facts

- Founded 1987 by Founder & CEO Fiona Rickard; officially employee-owned since September 2024.
- Team of 25, based at 15-17 The Crescent, Leatherhead, Surrey, KT22 8DY, UK.
- Sectors: foodservice, retail, convenience, FMCG and consumer food and drink marketing.
- Services: PR, social media, branding, creative & design, trade and shopper marketing, digital marketing, content creation, influencer marketing, account-based marketing (ABM), media planning, events, brand experiences, video production, insight/strategy and consultancy.
- Notable clients include Nutella, Ferrero, Yeo Valley, Mutti, Maldon Salt, Flahavan's, McCormick, Unilever Food Solutions and Booker.
- Indicative pricing: tactical/single-channel projects from £5,000+; integrated brand campaigns typically £15,000-£200,000+.
- Recognition includes Top 50 B2B Marketing Agency (2022), B2B Marketing Awards wins, and Wing Awards double win for B2B Campaign of the Year and Agency Collaboration.
- Contact: +44 (0)1372 227950, info@jellybeancreative.co.uk.

## Company

- [Home](https://www.jellybeancreative.co.uk/): Overview of Jellybean as a foodservice, retail and consumer food and drink marketing agency.
- [About](https://www.jellybeancreative.co.uk/food-marketing-agency-jellybean-creative/): Company background, values (Expertise, Care, Courage, Collaboration) and history since 1987.
- [Team](https://www.jellybeancreative.co.uk/food-marketing-agency-team/): Profiles of the 25-person team, from Founder & CEO Fiona Rickard through the account management and creative teams.
- [Frequently Asked Questions](https://www.jellybeancreative.co.uk/frequently-asked-questions-about-jellybean-creative/): Detailed Q&A covering company history, team size, clients, pricing, campaign timelines, ROI measurement and what makes a good foodservice marketing agency.
- [Employee Ownership](https://www.jellybeancreative.co.uk/2024/09/17/jellybean-building-a-future-ready-legacy/): Announcement and background on Jellybean becoming employee-owned in September 2024.
- [Awards](https://www.jellybeancreative.co.uk/food-and-drink-marketing-awards/): Industry awards and recognition for Jellybean's campaigns.
- [Testimonials](https://www.jellybeancreative.co.uk/food-and-drink-marketing-testimonials/): Client testimonials, including named quotes from brands such as The Cheeky Panda, Cofresco Foodservice and McCormick UK.
- [Showreel](https://www.jellybeancreative.co.uk/food-service-marketing-showreel/): Video showreel of agency work.
- [Case Studies / Our Work](https://www.jellybeancreative.co.uk/food-and-drink-marketing-case-studies/): Gallery of client campaigns for brands including Mutti, Maldon Salt, McCormick, Wrapmaster, Ferrero and Philadelphia.
- [Green Goals (ESG)](https://www.jellybeancreative.co.uk/environmental-social-governance-policy/): Environmental, social and governance policy.
- [Code of Conduct](https://www.jellybeancreative.co.uk/code-of-conduct/): Company code of conduct.
- [Contact](https://www.jellybeancreative.co.uk/foodservice-agency-contact-us/): Contact details and enquiry form.

## Services

- [Services Overview](https://www.jellybeancreative.co.uk/food-marketing-agency-services/): Full list of the 18+ marketing services Jellybean offers.
- [Marketing](https://www.jellybeancreative.co.uk/food-and-drink-marketing/): Marketing planning and activation across consumer, foodservice, convenience and grocery/FMCG.
- [PR](https://www.jellybeancreative.co.uk/food-and-drink-pr/): Trade and consumer PR delivered by an in-house team of ex-journalists and CIPR-accredited practitioners.
- [Creative & Design](https://www.jellybeancreative.co.uk/food-and-drink-creative/): Brand development, packaging, POS, advertising and illustration.
- [Digital](https://www.jellybeancreative.co.uk/food-and-drink-digital/): Websites, e-marketing, SEO, AEO, GEO and marketing automation.
- [AEO & GEO / AI Search Visibility](https://www.jellybeancreative.co.uk/aeo-geo/): Service helping food and drink brands understand and improve how they appear in AI-generated answers (ChatGPT, Gemini, Perplexity and similar tools), including a free digital surgery consultation.
- [Influencer Marketing](https://www.jellybeancreative.co.uk/food-and-drink-influencer-marketing/): Identifying and partnering with relevant influencers.
- [Social Media](https://www.jellybeancreative.co.uk/food-and-drink-social-media/): Community management, paid and influencer engagement, social listening.
- [Content Creation](https://www.jellybeancreative.co.uk/food-and-drink-content-creation/): Photography, video, market reports, infographics and white papers.
- [Media Planning](https://www.jellybeancreative.co.uk/food-and-drink-media-planning/): Foodservice, convenience and above-the-line media planning.
- [Account-Based Marketing (ABM)](https://www.jellybeancreative.co.uk/food-and-drink-abm/): Targeted marketing for key accounts.
- [Integrated Marketing](https://www.jellybeancreative.co.uk/food-and-drink-integrated-marketing/): One-stop-shop integrated campaign delivery.
- [Consultancy](https://www.jellybeancreative.co.uk/food-and-drink-consultancy/): Strategic marketing consultancy across foodservice, retail, shopper and brand/channel/category marketing.
- [Events](https://www.jellybeancreative.co.uk/food-and-drink-events/): Exhibition stands, press briefings, product launches and experiential sampling.
- [Insight](https://www.jellybeancreative.co.uk/food-and-drink-insight/): Market and customer insight services.
- [SENSE (Insight & Social Listening)](https://www.jellybeancreative.co.uk/food-and-drink-insight-sense/): Strategic planning and insight engine using social listening.
- [Promotions](https://www.jellybeancreative.co.uk/food-and-drink-promotions/): IPM-trained promotions and loyalty programme development.
- [Sales Support](https://www.jellybeancreative.co.uk/food-and-drink-sales-support/): Presentation decks, literature, video and sales stands.
- [Shopper Marketing](https://www.jellybeancreative.co.uk/food-and-drink-shopper-marketing-agency/): Convenience and multiple grocery shopper activation.
- [Brand Experiences](https://www.jellybeancreative.co.uk/food-and-drink-brand-experiences/): Live, immersive brand experiences.
- [Video Production](https://www.jellybeancreative.co.uk/food-and-drink-video-production/): Live action, animation and editing services.

## Foodservice

- [Foodservice Overview](https://www.jellybeancreative.co.uk/foodservice/): Foodservice sector marketing hub.
- [Integrated Foodservice & Trade Marketing](https://www.jellybeancreative.co.uk/foodservice/foodservice-marketing-agency-integrated-trade-marketing/)
- [Foodservice PR & Events](https://www.jellybeancreative.co.uk/foodservice/foodservice-pr-events/)
- [Foodservice Digital & Social](https://www.jellybeancreative.co.uk/foodservice/digital-social-media-marketing/)
- [Foodservice Design & Creative](https://www.jellybeancreative.co.uk/foodservice/foodservice-creative-design/)

## Retail & Consumer

- [Retail Overview](https://www.jellybeancreative.co.uk/retail/): Retail and consumer sector marketing hub.
- [Consumer PR and Brand Experience](https://www.jellybeancreative.co.uk/retail/consumer-pr-and-brand-experience/)
- [Digital, Social Media & Influencer](https://www.jellybeancreative.co.uk/retail/digital-social-media-influencer/)
- [Retail Trade Marketing](https://www.jellybeancreative.co.uk/retail/retail-trade-marketing/)
- [Shopper Marketing](https://www.jellybeancreative.co.uk/retail/shopper-marketing/)

## Guides

- [Essential Guide to Marketing Your Food or Drink Brand to UK Consumers](https://www.jellybeancreative.co.uk/the-essential-guide-to-marketing-your-food-or-drink-brand-to-uk-consumers/)
- [Essential Guide to Foodservice Marketing](https://www.jellybeancreative.co.uk/essential-guide-foodservice-marketing/)
- [Guide to Food and Drink PR in Foodservice](https://www.jellybeancreative.co.uk/a-guide-to-food-and-drink-pr-in-foodservice/)
- [Guide to Convenience Retail Marketing](https://www.jellybeancreative.co.uk/guide-convenience-retail-marketing/)
- [How to Launch a Food or Drink Brand](https://www.jellybeancreative.co.uk/how-to-launch-a-food-or-drink-brand/)

## Insights & Trends

- [Insights Hub (Jellybrain)](https://www.jellybeancreative.co.uk/food-service-market-jellybrain/): Market intelligence and thought leadership hub.
- [Trend Watch](https://www.jellybeancreative.co.uk/trend-watch/): Ongoing food and drink trend analysis.
- [Digital Download](https://www.jellybeancreative.co.uk/digital-download/): Downloadable reports and resources.

## Recent articles

- [Cateys 2026: The Night Hospitality Celebrated Its Best](https://www.jellybeancreative.co.uk/2026/07/21/cateys-2026-the-night-hospitality-celebrated-its-best/)
- [UK Foodservice Trends 2026: Key Insights for Food and Drink Marketers](https://www.jellybeancreative.co.uk/2026/06/23/foodservice-trends-2026-uk/)
- [A Shoreditch Food Tour with Lumina: Our Eight Best Bites](https://www.jellybeancreative.co.uk/2026/06/25/a-shoreditch-food-tour-with-lumina-our-eight-best-bites/)
- [Craft Guild of Chefs Awards 2026: A Night to Remember](https://www.jellybeancreative.co.uk/2026/06/16/craft-guild-of-chefs-awards-2026/)
- [GLP-1 UK: The Class Divide Food and Drink Brands Should Know](https://www.jellybeancreative.co.uk/2026/06/01/glp1-impact-food-drink-brands-retail-foodservice/)
- [How to Create Immersive Brand Experiences](https://www.jellybeancreative.co.uk/2026/05/28/how-to-create-immersive-brand-experiences/)
- [How to Make Your Food and Drink Marketing Budget Work Harder](https://www.jellybeancreative.co.uk/2026/05/27/food-and-drink-marketing-budget-tips/)
- [The UK Eating Out Market in 2026: What the Data Tells Us](https://www.jellybeancreative.co.uk/2026/05/22/the-uk-eating-out-market-in-2026-what-the-data-tells-us/)
- [Winning with Gen Z in Food and Drink: Six Trends for 2026](https://www.jellybeancreative.co.uk/2026/05/21/winning-with-gen-z-in-food-and-drink-six-trends-for-2026/)
- [Global Roots, Local Soul: A Food Tour Through Dalston](https://www.jellybeancreative.co.uk/2026/05/21/global-roots-local-soul-a-food-tour-through-dalston/)
- [How AEO and GEO Are Changing Food and Drink Marketing](https://www.jellybeancreative.co.uk/2026/03/26/aeo-geo-food-drink-brands/)
- [Neil Brenson is Our New Managing Director](https://www.jellybeancreative.co.uk/2026/04/01/neil-brenson-is-our-new-managing-director/)
- [Why Foodservice Operators Ignore Your Brand](https://www.jellybeancreative.co.uk/2026/01/19/why-foodservice-operators-ignore-your-brand/)

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