food and drink abm
If you have a hit list of customers or brands you want to focus on this is where account-based marketing can help. From menu and store audits and analysis to see where your product will fit, to margin modelling, NPD suggestions aligned to trends, underpinned by consumer insight and vox pops to build a tailored sales story. Whatever you need we can help you. Whether it is laser focused digital marketing to reach your target decision makers as they browse the web or real-life events to engage the chef team. Whatever the approach required we can work closely with your team to craft a strategy to open doors and get you working with your hit list.
Our abm support can include:
Food and drink account specific research
Menu audits
Store audits
Food and drink trend insights
Food and drink NPD ideation
Consumer insight
Targeted social and digital campaigns
Account specific events