On a cold and frosty Thursday morning myself and fellow ‘bean’ Gemma made our way to the M by Montcalm hotel in Shoreditch to hear the latest insight on the UK hotel market from MCA. As the leading foodservice agency, representing a number of clients for whom the hotel sector is a key market focus, we were there ready to take it all in. Simon Stenning and his team took it in turns to run us through every aspect of the report including quantitative market data, consumer insight and even decision maker opinion, but here are our top ten take-outs…
As the leading foodservice agency we make sure we get along to as many Arena networking events as possible and certainly never miss the annual Face 2 Face with Alistair Stewart. This year it was held at the stunning Landmark London Hotel with a line-up including the headline interview with Dennis Hogan MD of Compass Group UK & Ireland, as well as a panel discussion on the impact of Brexit on the hospitality industry.
Another quarter has passed during which Brexit has happened. Working at Jellybean Creative Solutions, a leading foodservice pr agency, we were keen to learn what impact this would have on the eating-out-market and hear from MCA on their key findings from their panellist of 6000 consumers.
The Arena summer event is a firm favourite in the foodservice calendar and as the leading foodservice marketing agency we always attend. This year the headline speaker was a real pull – Steve Richards, CEO of the Casual Dining Group (CDG), which includes brands such as Las Iguanas, Belgo, Bella Italia, Café Rouge and La Tasca, sharing his vision for the group. In addition to the after lunch speaker slot there was also an informative presentation from YouGov on the out of home market, specifically highlighting three key trends: the rise of premium home delivery with the likes of Deliveroo, the growing influence of technology and the ever increasing demand for ‘free-from’ food.
As a leading foodservice agency we make it our business to stay informed of the challenges that our clients face in the market and endeavour to provide them with solutions. We were therefore delighted to attend the MCA Marketing in Foodservice Conference 2016 which brought together senior marketing professionals from across the foodservice sector to discuss the current challenges faced and how they are dealing with them.