As the leading foodservice agency, we had the pleasure of attending the 2017 Eating Out Market Data Briefing at the prestigious M by Montcalm in Shoreditch. These MCA events provide a wealth of insightful information about the foodservice industry, such as market forecasts, menu analysis, consumer activity and current trends. It’s a great way to stay on top of what’s going on in the market – which is why Jellybean is always there.
When it comes to the eating out market there is a huge amount of research around consumer drivers and what motivates different demographics. Every aspect is analysed, from pre-visit online research, to the impact of special diets and the type of cuisine and format consumers are looking for.
Although conferences, seminars, briefings and alike are all crucial to help keep us up to date with the latest in the food and drink market – be it foodservice, convenience or retail – as with many things, you can’t beat some real life experience. Often in the world of foodservice marketing we can become obsessed with trends and statistics, but we really need to be out there living and breathing the market to properly understand some of the dynamics and trends at play.