Award Winning Retail Marketing Agency

If you’re looking for an award winning, integrated grocery and convenience retail marketing agency, you’ve come to the right place. With a 30-year track record, a client list that reads like a who’s who of foodie brands and a trophy cabinet fit to burst, we’re the agency for you!

To get in touch just fill out the form below and we’ll give you a shout! (In case it sways you at all – yes, we do bring jellybeans to meetings.)

Some Of Our Accolades

FPA - Foodservice Packaging Association Awards

CIPR Pride Awards 2016 Gold Winner

RAR Recommended

We work with food and drink & FMCG brands, big and small, in the grocery and convenience retail market, creating real standout across a range of integrated services.

Campaigns That Deliver…

Food Service PR Agency - Camp Coffee - Jellybean Creative SolutionsCamp Coffee
Social Campaign

Foodservice Agency - Boyds Grill and Wine BarBoyds Grill & Wine Bar
Website Redesign

Food PR - Saffron SummerSaffron Summer
Launch Campaign

Food and Drink Marketing - Essential CuisineEssential Cuisine
Butchers Campaign

Food and Drink Agency - Moy ParkMoy Park
Jamie Oliver Campaign

Happy Clients…

“The team at JBC are approachable and genuine, they have an open and transparent attitude to business and they are committed to making sure your project sings and dances off the ideas-canvas. It has been a joy to work with them.”
paul whitely
UK Brand and Communications Manager - Aryzta Food Solutions
“The Wrap Smart campaign delivered on every level of strategic and creative thinking. The integrated, high impact activity has really boosted our foodservice brand awareness and customer engagement, which has led to a sales uplift of 15% during the campaign - we’re delighted to be working with Jellybean and looking forward to 2017.”
Paul Feery
Marketing Director, Wrap Film Systems Ltd
“We’re delighted to be working with Jellybean. They’ve shown a great level of creativity and insight into the foodservice market and achieved what we set out to do!”
neil corlett
Director - Essential Cuisine


Just fill out the form above or call 01372 227 950. Equally, if you’d like to know a bit more about us (you know, to suss us out a bit) please do have a wander around our website or follow us on…

Remember – good things come to those who follow!

Reaching Retail Convenience Decision Makers

Food and drink marketing in retail convenience is a fine art and only by understanding each sector and the dynamics therein can you begin to craft a brand positioning or a trade marketing campaign which will engage with your key decision makers. Our experience of thirty years in the market has been that integrated trade communications tailored to the sector work best. We work with market leading and challenger food and drink brands and provide a full service solution to trade marketing. Quite simply we are the food and drink marketing specialist.

Trade press remains one of the most influential communications in our sector. Ensuring your brand and key messages are top of mind in leading trade publications both in print and online is essential. Using PR to engage with journalists and drive your share of voice through news, features, opinion pieces and profile interviews should form the foundation of your food PR program. Advertising and other paid for media within these key titles will also help demonstrate your support and presence in the channel and will enable you to punch above your weight when it comes to grabbing the attention of your audience. Food and drink brands should consider the use of brand advertising, event sponsorships, category management guides, trade shows and other forms of paid media to really cut through. With our expertise we can help you create the right trade press plan to drive the best return on investment.

Category communications is another area that we specialise in. Our experienced team has expertise in delivering award winning category communications programs for a wealth of market leading and challenger food and drink brands. From creating the identity of the category program, to shaping the category advice and top tips, right through to execution of retail trade website, category management guides and advertorials, in-depot activation, case studies, testimonials, retailer forums and much, much more. We really are a one stop shop for effective category trade communications.

Furthermore our relationships with wholesalers and retailers means we are the perfect partner with brands who want to harness the power of peer-to-peer advice and create retailer ambassador campaigns. We know retailers trust the advice of other retailers above all else. So working with high profile retailer influencers we are able to create trials and case studies and use the results to develop powerful sales tools and collateral. From flyers and advertising to video and social media we can help you drive word of mouth through retailer ambassadors who’ve stocked your brand and achieved sales success. Check out this video which demonstrates this.

As technology has evolved so has convenience retailers’ use of it. As convenience retailers are becoming more progressive and entrepreneurial their use and consumption of video, web, email marketing and social media has increased. There is now an expectation that food and drink brands will engage with them through these channels too. We know what works best and how to create engaging communications that trade audiences act upon.

However there is still very much a role and need for more traditional trade communications too. Printed trade press, promotional brochures, high impact DM, trade shows, flyers, and in-depot communications all remain important to communicating with retailers, and of course the trick is getting the balance right.

Whatever the communication channel, it all has to start with the message and the ‘so what?’ The convenience retail decision maker is a time poor and demanding audience. Ensuring your brand or product offers a real benefit to them and getting that message across in no uncertain terms is crucial.

Insight in all its forms can help build a strong sell-in story, whether that is consumer insight to demonstrate demand, retailer testimonials from those who’ve trialled it, market data analysis to show the category opportunity and demonstrate opportunities for growth, or U&A insight with your target audience to help identify what key product features they really value.

Creating a strong foundation based on food trends, insight, layering on strategy informed by market expertise and experience, and executing with stand-out creative – that’s the secret to strong retail convenience marketing. The right team, the right angle, the right channels and there you have it, the recipe for success in the challenging market of convenience retail.

You can see examples in our portfolio here.

Choosing the Right Convenience Retail Marketing Agency

Well, with thirty years experience, a truly integrated approach and a great team we know our stuff (as you can hopefully see from this article). But don’t take our word for it, here’s what others say about us.
Interested? Why not get in touch today?

Jellybean Creative Solutions

Jellybean Creative Solutions – an award winning independent foodservice marketing and foodservice pr agency. Specialising in foodservice, retail and consumer integrated communications including, insight, design, digital, PR and social media.

Contact Details…
  • Jellybean Creative Solutions,
    4 Bridge Street,
    KT22 8BZ
  • +44 (0)1372 227950
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