When Fiona our CEO asked which charities we would like to support as part of jellybean’s initiative – 12 Days of Giving, one immediately sprang to mind – A Passion to Inspire.

A Passion to Inspire was founded by Murray Chapman. The charity is run purely as a non-profit voluntary initiative and was developed to inspire the next generation of chefs, as well as help them upskill for a future career in hospitality.

Since 2009, Murray has worked with thousands of students, 160 culinary colleges and recruited the country’s leading chefs to bring education and the industry closer together – all to ‘help and support the future of tomorrow today’.

Passion uses fun, competition, as well as interactive days to excite students chefs and their teachers. I’ve had the privilege of experiencing its amazing work and the unstoppable enthusiasm Murray has for education through our client Tilda Foodservice – a company which is deeply committed to supporting young chefs too.

Even through lockdowns, Passion to Inspire has continued to bring magic and keep students positive during these challenging times. Both virtually, through supporting competitions such as the Zest Quest Asia – Tilda Challenge where Murray is Director, to just last month organising Scotland’s very first Upskill Day, which saw nine Scottish culinary colleges bringing 120 students together for a truly inspiring day – all with the uncertainty of the pandemic.

What I find most amazing is that all this is achieved by a small and dedicated team who are driven by their passion for hospitality and don’t receive any payment. They rely purely on chef volunteers and suppliers (like Tilda) to support, which is why I hope jellybean’s donation will help a little towards their plans for 2022 – which is already a full calendar of events and competitions.

If you would like to learn more about Passion to Inspire or even better, see how you can help, visit www.apassiontoinspire.co.uk.