I was recently asked by The Grocer magazine to feature in an article about how lockdown and CV-19 has impacted the way buyers and sellers do business. As an agency, like everyone else, we have had to adapt and pivot during these strange times. Together with our valued clients we have been able to navigate through unchartered waters and find new ways of working and new ways of selling. In the feature I discuss many of the strategies and examples of things we have been doing to help our clients find their sweet spot and achieve success with their virtual sales pitches and marketing campaigns.

Some of the examples of creativity I spoke about include a surprise celebrity cameo on Zoom, a virtual tour of a factory, exciting NPD hampers delivered to buyer’s doors and a virtual cook-a-long with a celebrity chef.

Check out the article here.