This summer has been a busy one for our consumer/retail team with not one but two exciting launches…

First, June saw the launch of responsibly sourced sea bass and sea bream into Ocado from funky fish brand – Fish Said Fred. The new seafood range is the brainchild of Fred (unsurprisingly) who has moved from supplying top chefs and caterers to inspiring consumers in his ongoing mission to get people eating and, crucially, enjoying fish. The range has been designed to make creating everyday fish dishes at home convenient and fuss free, not to mention affordable and delicious. The four SKUs hit the virtual shelves in Ocado just in time to save consumers from another boring home-cooked meal this summer. This standout range deserved a consumer launch with the same high impact as its cool packaging and punchy flavour. Jellybean were happy to oblige. To date the PR launch campaign has secured 13 high profile print and digital media articles including: The Grocer, Sunday Express, Woman’s Own, Sunday Mirror and Prima.

Keepers Hard Selzter

Then came July and the launch of British Honey’s Keepr’s range of ‘bang on trend’ ready to drink Hard Seltzers. Unlike many existing Hard Seltzers made of cider and wine, Keepr’s Hard Seltzers (4.2%ABV) are clean on the palate, made with a superior, copper distilled small batch vodka base and 100% natural ingredients to deliver a smoother refreshing taste – no wonder the beans were clamouring for samples! With Pear & Ginger (90 cals), Pomegranate & Rose (88 cals) and Passionfruit & Elderflower (90 cals) to choose from, all lower alcohol and low calorie with no artificial sweeteners, (but with a hint of the company’s 100% British honey from its own fully traceable hives) they certainly hit the spot with journalists and influencers too. The PR & Influencer launch has proved a great success in terms of editorial coverage across 26 target media outlets including: Cosmopolitan, Closer, Sunday Express, Just Drinks and The Grocer.

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