Despite the pun, surprisingly our social media campaign this Easter wasn’t Easter egg based, but rather hot cross bun themed. As a specialist food and drink agency, we get more than a little egg-cited about Easter and all its foodie treats. This year we were impressed to see a number of food brands inspired to create hot cross bun themed products and saw fit to offer a hamper of these delights as the prize in our Easter competition. The hamper included: hot cross bun truffles, hot cross bun biscuits, hot cross bun chocolate and a range of actual hot cross buns, along with a nice bottle of red to help wash down your Easter Sunday Roast. It would seem this seasonal hamper didn’t just appeal to us, it had quite the draw on social media, as we offered up a chance to win it by simply retweeting and @ mentioning a friend on Twitter, or commenting and tagging a friend on Instagram. Along with a short and sweet homegrown video to promote the competition (which to date has clocked up over 4,000 views across Twitter and Instagram), all it took was our talented social media team and a ‘Twittersphere’ and ‘Instasphere’ hungry for some hot cross bun action!
Suffice to say the competition was a resounding success, growing our following on Twitter by over 400 bringing us up to 3,708 followers and generating 64,298 impressions and 3,119 engagements, which included 760 retweets and 567 likes. Whilst over on Instagram we gained a very respectable 158 new followers, bringing us up to 884, with 554 engagements, made up of 337 likes and 217 comments – which just goes to show the popularity of a good competition! The lucky winner was Kath Breckon an award winning school caterer who will be receiving her hamper of goodies before the Easter break so she can share them with her friends and family (if she so chooses – no pressure!). As much as this was a lovely way to drive engagement and give something back to our lovely followers, it also shows the power of competitions on social media.
When it comes to social, by working with the right agency, you can ensure you get a balance of content and conversation and adhere to best practice across your social channels. Unlike others we practise what we preach. You won’t find us simply pumping out broadcast style, or buying followers, or failing to Tweet for days on end, or in some cases not even being on social media (can you imagine!!). As with all we do, we prefer to walk the walk, rather than talk the talk, that’s why you’ll find us live Tweeting from events while posting an Insta story, whilst others struggle to get on the Wi-Fi, because it is how the world works these days and unless you are in it you really don’t get it! From real life experience we know what works and what doesn’t, that’s why we are trusted to run a wide range of social media accounts for our clients on top of our own Jellybean channels and of course our personal accounts.
Marketing has been and always will be constantly changing and only by embracing those changes can an agency really deliver. So next time you’re looking at who really gets social – check out their agency social and see if they do what they say they do. And remember…good things come to those who follow, so if you don’t already, make sure you keep up to date with the latest industry news and Jellybean goings on by following us on Twitter Instagram & LinkedIn
(Social Media following stats correct at time of going to press 17.4.19. If you’re reading this in the future they’ll doubtless be even higher!)