If you didn’t happen to be one of the 81 million pairs of eyes that saw our fantastically tongue-in-cheek integrated Food PR & Social Media campaign for family-run Surrey sausage manufacturer, Porky Whites, then perhaps ‘the SAUSIES’ is a new term to you…
Allow me to tell you about The SAUSIES – the now, award-winning campaign, following this year’s World Food Innovation Awards (WFIA) ceremony, which named us winners of the Best Marketing and Engagement Campaign Category (WHOOP!).
Back in 2018, award-winning Surrey sausage manufacturer Porky Whites appointed Jellybean to deliver an integrated PR and Social campaign to coincide with its new revamped packaging. Porky Whites briefed us to increase the brand’s profile and reach beyond its loyalist base, in order to engage a new younger generation of consumers, as well as people who’d simply not heard of or tried Porky Whites before. Porky Whites had ambitious expectations, looking specifically for national media exposure and positive social media engagement with celebrities and influencers. So, putting our creative minds and book of industry contacts to use, Jellybean created the SAUSIES, a tongue-in-cheek, Oscar-style celebrity-awards, crowning the UK’s ‘tastiest’ celebrities. Celebrities who received the tasty SAUSIES gongs included Ronan Keating for Tastiest Male Radio DJ, Ben Shephard for Tastiest Morning TV Presenter and Phil and Holly for Best TV Duo. The SAUSIES awards hit the headlines when news of these new celebrity awards sponsored by Porky Whites gained coverage on ITV’s Good Morning Britain, Magic FM, national newspapers and widespread exposure across social media. The campaign reached over 81 million people and helped Porky Whites to achieve its biggest ever boost in brand awareness amongst new consumers.
So, with a cracker of a consumer campaign to our name, Jellybean Group Account Director Neil Brenson headed to the IFE exhibition alongside Fran Wyatt Director at Porky Whites, to await the results of the 5th annual WFIA. It wasn’t long before Neil and Fran were front and centre accepting their gong. The judges said the SAUSIES campaign beat off stiff competition from other brands because it was a “highly disruptive and engaging PR and influencer campaign that celebrates and communicates the brand.” They also said it demonstrated “a clever use of celebrity endorsement mixed with fun.”
You can read all about the SAUSIES here https://bit.ly/2Wg3DUb.
If you’re looking to propel your brand in to the consumer spotlight, get in touch with us today.