Last night we were lucky enough to be invited to Festival 30, the 30th birthday celebrations of The Russell Partnership – industry leading foodservice consultants and long-time client of Jellybean.

Jellybean has been working with The Russell Partnership for over 20 years now and has watched them grow from strength to strength and assume their current role as the leading foodservice consultancy, ensuring the smooth running of enormous events such as London 2012 Olympics, the Sochi Olympics and Expo.

We were thrilled to be asked to help them re-fresh their brand positioning and identity including rolling it out across a new website, both of which launched last night as the great and the good descended on Chandos House to be met by the The Russell Partnership team who presented the journey of the rebrand from concept to reality.

As you would expect the catering on the night was exemplary – a live pasta station, charcuterie station with freshly baked breads, canapés, petit fours and smoked salmon and even custom cocktails in the new brand colours.

Professor David Russell delivered a tearful speech to the attendees as he reminisced upon the last 30 years, and how thankful he is for the (literal) partnerships he has made over the years and that he is proud to have 30 years later (Jellybean included). David went on to present the new brand and website which was also available on large touchscreen devices around the space for people to browse the website at their leisure.

A great part of our rebrand was to work with The Russell Partnership to communicate their unique company set-up. The RP Collection sits as the umbrella organisation housing the three main divisions of the business – namely, RP Consulting, RP Technology and RP Foundation. The rebrand produced a visual identity for all four entities with the look and feel of the website dynamically highlighting them as you navigate through the pages.

The website brought these to life with an immersive, responsive, retina ready site, putting the new fresh and colourful face of The Russell Partnership front and centre, ensuring that clients and prospects can easily understand the service offering each provides.

Huge thanks to all at The Russell Partnership for their friendship and loyalty over the past three decades, and for allowing us to be part of this momentous occasion.

To see for yourself their new look visit www.russellpartnership.com

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