Earlier this year we launched our Jellybean showreel. As part of the launch we ran a competition for foodie start-ups to win the chance to work with us for free to develop their brand story via video. Foodservice PR is an ever moving feast and video ought to be an essential part of your PR toolkit by now.
With 46% of people saying they’d be more likely to seek out information about a product or service after seeing it in an online video* and video generating, on average, a 28% spike in retweets on Twitter^, we’re well versed in just how powerful your message can become when amplified through the right means. So what better way to celebrate our video work than by sharing the love with those looking for a helping hand into the industry.
#JBCYourStory was promoted on our Twitter and website and called upon start-ups, keen to tell their story, to tweet us to enter. The competition received great engagement and, in the end, the winner, chosen at random, was to be Kric8 – a highly unique start-up in the business of creating cricket flour pasta, an exciting new product that is both good for you and the planet, as crickets provide us with a sustainable protein source as well as adding a delicious nutty note. Something we at Jellybean towers could really sink our teeth into.
Once the winner was announced we set to work, consulting with Kric8 MD Ross Bell, to find out more about the business, talk about style, content, and how a proposed video would work for his company.
It transpired that, with the business in its infancy, and in attendance at many trade events, Ross could not only use video content across web, social and email marketing, he could also have it running in the background while on a show floor, to give visitors to his stand a better flavour of the Kric8 proposition.
With this in mind, the decision was taken that the content should be animated, with short, sharp bursts of text to help tell the Kric8 story and educate viewers on how edible insects could provide a solution to the sustainability challenge – that of population boom, diminishing resources to feed and keep livestock and greenhouse gasses emitted from such practices.
We spoke to Ross to get his take on the process of working with Jellybean and how he plans to use the video going forward.
“As a start-up you have to budget the limited funds that you have and so the opportunity to get a professionally created video made by the team at Jellybean was too good to miss.
“We were immediately put at ease by the guys at Jellybean and from beginning to end, the experience has been great. From the very start it felt like a collaboration, we were taken through the process step-by-step right from the initial look and feel through to the storyboard and video proof – and absolutely love the end result.
“We are planning on using the video on our website and across our social media accounts as a way to increase awareness of not only the Kric8 brand, but the whole Entomophagy (Insect eating) movement. The video will also play a major part in our pasta launch and we are also planning on using it for the exhibitions that we regularly attend.
“Thanks again to team Jellybean!”
Ross Bell, Kric8