Forget Pokémon Go, Snapchat filters and the Mannequin Challenge, there’s a new craze taking over Jellybean Towers in the form of an activity tracker – the Fitbit.

Six of us Beans have already been swayed by the brightly coloured wristbands which promise to track your activity, sleep and food intake.

A competitive bunch, we can often be found competing in weekly challenges to reach our step goals. These challenges result in hilarious attempts to up our steps during the working day – from racing to let the postie in, multiple trips upstairs to our in-house Studio team or simply an extended shop around Waitrose on our lunch break.

Since the Fitbit has become part of our daily routine, I keep spotting the devices out and about in Leatherhead. Indeed, with 23.2 million active users* you are bound to bump into someone wearing a Fitbit while strolling through your local park, shopping centre or airport.

Whether you are new to fitness or are a total gym bunny, there’s something oddly satisfying about reaching your daily steps goal and seeing the fireworks display on your Fitbit. And once you start hitting your step goal, there’s no going back.

*Fitbit, 2017

Jellybean Creative is a leading foodservice marketing agency. We help top brands with food service pr, food service marketing, digital and design. If you feel we could help you with your foodservice marketing, strategy, public relations, creative or digital then drop us a line today.

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The Food and Drink Marketing Agency for You

Our passion for food and drink across foodservice, hospitality, retail and consumer is what drives us, and has done for the last 31 years. We take an integrated approach to help our clients grow their brands and hit the sweet spot. It’s what we do and what we love. Great people, great clients, great work. Take a look below and we think you’ll see what we’re all about.


Profit sector, cost sector, out of home, on-the-go, chefs, buyers, front of house, back of house, – whatever your target, we know it inside out. Foodservice is our heartland and we’ve been trusted by leading brands to guide them through this dynamic and complex market for the past thirty years.

Convenience Retail

Convenience retail is growing fast and it can be a highly lucrative market for food and drink brands. Using our vast experience and relationships we know how to get your product flying off the shelves and even more importantly, how to get it there in the first place! From category management to retailer engagement, start-up to blue-chip brand, whatever your challenge, we can help.


Of course, we’re all consumers, but it takes a certain special magic to cut through and engage with the right creative message, on the right channel, catching your target audience at the right moment and we know just how!