As a leading food and drink agency we are well aware of the importance of good food hygiene. In fact we even did a trade press campaign for the Chartered Institute of Environmental Health some time ago on the subject. In recent years, however, food hygiene has hit the headlines with the FSA’s ‘Scores on the Doors’ initiative, resulting in high profile legal cases and even restaurant closures following poor ratings. With consumers checking the Scores on the Doors app to see what local eateries are up to scratch it’s very much top of mind for caterers and restaurateurs.

Through our work with Wrapmaster on their Wrap Safe campaign we have been lucky enough to work with Melissa Thompson, a food hygiene expert and ex-environmental health officer with an impressive list of letters after her name (Chartered EHP BSc MCIEH MIH FRSPH) no less. In conversations with her and her business partner, Audrey Deane, we discovered that they had managed the near impossible task of making food hygiene training fun. Surely that’s a contradiction in terms I hear you cry! But no, by creating an app which combines solid hygiene training with computer game play they have done just that.

The app delivers a level 2 standard in food safety and has already been a great hit with operators looking to train staff more effectively. Converts include premium steak brand Hawksmoor, who’s Group Operations Manager, Richard Cowell-Oakes, said: “As soon as we saw the A Game To Train Food Safety app, we knew that it would be a great fit for our company and what we believe in. Using great products has always been a key value here at Hawksmoor and this fits the bill perfectly. Our managers could see straight away that this would engage their teams immediately!” – you can see why this fun training solution is taking the catering world by storm.

Game to Train can be accessed on any device and logs to your latest stage so you can start and stop as work pressures dictate, is available in nine languages, and, crucially, is fun to play – with challenges, rewards and leader boards to drive engagement. Little wonder in a comparative test candidates performed 15% better and completed the training an hour quicker, when compared to an identical market leading e-learning course!

The great news for caterers is that for a limited time only Game to Train is offering an exclusive FREE food hygiene certificate (on successful completion of the online training) worth £25, simply by visiting and entering your details to receive a game code for use before April 30th 2017 (full T&C’s available on the website). So if you think your food hygiene training needs dragging into the 21st Century, make sure you register here and see for yourself how fun food hygiene training can be!

Jellybean Creative is a leading food and drink agency. We help top brands with food service pr, food service marketing, digital and design. If you feel we could help you with your marcomms, strategy, public relations, creative or digital then drop us a line today.