As the leading foodservice agency we pride ourselves on creating strategically-led, highly creative, integrated campaigns for clients. Frankly it’s our job, and what’s kept us in business for nearly twenty nine years, working for some of the leading out-of-home brands. But it has to be said that it’s always nice to get a bit of recognition for a job well done and last night at the FPA Awards we got just that.
When Wrap Film Systems came to us last year to help them convert chefs and caterers to their Wrapmaster dispensing system for cling film, foil, parchment and more, we put our best heads on the brief and the ‘Wrap Smart’ campaign was conceived. This integrated campaign across digital, social, design, print, video and PR drove trial and conversion, along with chef engagement and brand awareness. Not only did it go down a storm with Wrap Film Systems themselves, but it also had great feedback from distributor partners and national accounts. However, most importantly, it drove sales – delivering an impressive 15% uplift for the brand during the campaign! Little wonder the esteemed panel of judges from the FPA Awards saw fit to select it as the winner of the marketing award last night.
Paul Feery, Marketing Director Wrap Film Systems had this to say about the award winning campaign “We’ve really enjoyed working with Jellybean Creative on what has been a very successful foodservice campaign. As a member of the FPA we really value this award especially as we were up against some great work from other entrants. We look forward to building on the success of the Wrap Smart campaign as we continue to work with Jellybean and hopefully create more award-winning campaigns.”
Congratulations must go to all the nominees and winners from the night and of course to the team at FPA on arranging another fabulous event. As the celebrations went on into the wee small hours there’s sure to be a few sore heads today. As there is one thing you can say for the foodservice packaging industry – they work hard but they can party even harder.