Foodservice Marketing Agency - Boyds Grill and Wine BarIt has to be said that as the leading foodservice agency we don’t do badly for eating out. Our social calendar is often peppered with nights out on Park Lane and alike, so it takes something that bit special to make an impression. This Wednesday saw such an event, as Boyds Brasserie relaunched as Boyds Grill & Wine Bar with a spectacular launch party at their central London location on Northumberland Avenue.

The new restaurant concept puts local artisanal ingredients at the heart of everything they do – there’s cheese from Brockley, Wagyu beef from Sussex, gin from Peckham and even beer from Norwood!

Having designed and built their shiny new website in time for the relaunch we were lucky enough to be invited for a fantastic meal as part of their soft launch the week prior, so we were expecting the grandeur and the impeccable service, not to mention the fabulous food and wine. However, the glittering launch night surpassed even our high expectations, as we were treated like royalty from start to finish and had a truly fabulous evening.

Some of the highlights included…
· Our Digital Director Andy achieving an ambition of a lifetime with a cocktail (including his tipple Bourbon) named after him – try it – you won’t be disappointed! Ask for ‘The Andy’ at the bar.
· Meeting some of the amazing suppliers of British and locally sourced produce which features on Boyds’ menu, as well as nibbling the odd sample – well it would be rude not to.
· Trying ‘Dragon’s Breath’ – a palette cleanser like no other you will have tried (think Puff the Magic Dragon but tastier and more refreshing).
· Sampling the most amazing ice creams from Head Chef Nate who talked us through each one in turn. Would you believe sweetcorn, Parmesan and bacon were amongst those we encountered, not to mention pea and mint. Heston eat your heart out!

With an impressive turn out for the evening, including the great and the good of the restaurant industry, we were in fabulous company and it was sad to see the evening come to a close. But we were seen off in style with a delicious goodie bag full of treats so we could continue the Boyds experience in not so sunny Surrey, which softened the blow somewhat.

Congratulations of course must go to Charles Boyd and his team on a wonderful launch and what is sure to be a hugely successful venture. My advice? Book now while you still can.