As the leading foodservice agency we love to help brands succeed in the out of home market by applying our sweet spot model and it doesn’t get much sweeter than working with Ferrero to firmly establishing Nutella® as part of the breakfast offering OOH.
This year to celebrate Breakfast Week (24th– 30th January 2016) Ferrero has launched the Nutella® Breakfast Club, created to support caterers looking to target the 21% of consumers who eat breakfast out-of-home (Allegra) and sweeten their profits using the UK’s number one spread brand*.
With independent research carried out by Jellybean revealing that 73% of 26-35 year olds expect to see Nutella® on menus and 81% would pay more for a branded spread (Toluna), the Italian family-owned confectionery company is encouraging caterers to visit www.NutellaBreakfastClub.co.uk and sign up to the club to get their FREE pack as part of the week-long celebration.
The limited edition packs+ include a 3Kg tub of Nutella® for back-of-house, a Nutella® breakfast booklet with recipes such as waffles and breakfast pizzas, plus high impact point-of-sale materials to promote Nutella®’s superbrand status to consumers.
With the breakfast ‘bar’ firmly raised, as consumers look for wow-factor dishes with a difference, Ferrero is giving caterers the tools they need to boost profits and set themselves apart from the competition. So what are you waiting for, join the Nutella® Breakfast Club today!
* Source: Nielsen – MAT w/e 10/10 ^ Toluna November 2014, consumer panel 300. + There are 20 packs available to claim