Settle and Savour. The words of one of the world’s favourite drinks brand – Guinness® – a brand which claims that not everything in black and white makes sense. And they are right…
A recent adventure of mine took me to the Guinness® Storehouse in Dublin where I explored my way through the history and production of the brand we all know and love so much.
The Guinness® Storehouse offers a one-of-a-kind adventure, which can be enjoyed by all, and where I consumed my FIRST Guinness®, yes that’s right my first glass of the dark stuff!
Now, working at a leading foodservice marketing agency such as Jellybean Creative Solutions, I have an undeniable love for advertising from the original Coca Cola Christmas campaign right through to the new John Lewis television adverts, but undoubtedly, Guinness® is one brand that never let me down.
Guinness® claims that imagination is something they have never been short of – and I can’t deny that. The Storehouse displays an entire floor of past and present advertising campaigns, which you can’t help but fall in love with all over again. Campaigns which take you back in time and always leave you wanting more. Going back over 80 years the range of print, digital and TV campaigns in the Guinness® World of Advertising can keep you entertained for hours!
What did I learn on my adventure you ask? Let me tell you…
Some see Guinness® as a brand; some see Guinness® as a drink… I see Guinness® as a love affair. As marketers we pride ourselves on our work and the work we do for our clients, but to have pure admiration of the creative, the branding, and the slogans means it must be good. Not just good, great! For Guinness® I have only two more words for you… well done!
A site worth visiting the Guinness® Storehouse is located in St James’s Gate, Dublin 8, Ireland – make sure to visit The Gravity Bar on the top floor to enjoy your Guinness® with a view!