Beautiful on the Inside
As a kid of the 70s, when odd shaped veg was all the rage – whether it be a record breaking marrow, a Siamese carrot or cress hair which grew out of an egg-shell – I’m delighted to see our ‘should-be’ politician/chef Jamie Oliver and his mate Jimmy the farmer campaigning for wonky veg to be sold in our supermarkets!
For those of you who didn’t watch their new Channel 4 programme ‘Friday Night Feast’, then good on you for doing something more exciting than watching TV on a Friday night, but get on catch-up and watch the masters at work. They’ve already convinced Asda to trial ‘Beautiful on the Inside’ – a range of ugly produce sold at a 30% discount.
With January renowned for being a ‘tightening of the belt’ month, get yourself down to your local Asda and indulge in as much old-fashioned odd shaped veg as you can shake a wonky stick at 🙂
http://www.jamieoliver.com/news-and-features/features/reclaiming-wonky-veg/