Jellybean Creative Solutions - The Leading Foodservice Agency

Aviko
Pan European Image Campaign

Aviko, one of Europe's leading potato processors, selected Jellybean from a raft of European agencies to create a pan-European campaign and new corporate ID. Phase one of the brief was to produce a compelling campaign positioning Aviko as innovative, trusted and in tune with foodservice needs and challenges. Specifically Aviko needed to address the misperception, highlighted by recent research, that it is just a chilled chips supplier, when in fact the business covers a comprehensive range of potato products and leads its field in innovation. The second phase was to create a comprehensive new corporate identity in line with the new campaign.

The image campaign, which is live across Europe from January 2010, focuses on the line "There's more to Aviko", highlighting a variety of pertinent and surprising facts about the business from its ground breaking product innovation to exceptional environmental commitment. Simple, effective and relevant, the campaign launches a new corporate look reflecting Aviko's brand values and is extended across all communications pan Europe - encapsulated in full corporate guidelines and templates to ensure consistency.

Jellybean have a chameleon-like quality as they are able to blend seamlessly with you business, clearly understanding your market and objectives. However unlike a chameleon their arresting designs stand out from the crowd, demanding attention. Most importantly thought they are a great team to work with!
Anke Nijhuis, Brand Manager Foodservice Germany – Austria
Aviko