Jellybean Creative Solutions - The Leading Foodservice Agency

Hobart
Bonnet Chef's Book

The Challenge
Emphasise Bonnet’s position as ‘The Chef’s Choice’ for cooking equipment and keep the brand front of mind for high-end culinary professionals everyday.

The Solution
Jellybean developed a high-quality, hard backed Chef’s Book to be used in the kitchen daily for menu planning and purchasing. The beautifully designed book is peppered with brand messages and product images using mouth-watering food shots , lifelike herbs and chef endorsements and ideas.

The Campaign Success
Distributed to around 3000 chefs this simple but essential practical tool has helped establish Bonnet as the aspirational brand for professional cooking equipment. Used in the kitchen on a daily basis by top chefs the messages are omnipresent and highly relevant to the environment.

Piazza d'Oro

The Challenge
Create a new look and feel for Piazzo d'Oro that positions it as a premium brand within the highly competitive coffee market. The brand needed to stand out from the crowd and appeal to independent cafes and boutique hotels giving potential customers reassurance that this was the right brand for them.

The Solution
An opulent and beautifully designed brochure and website that ties in to the brands ethos 'A Masterpiece in every Espresso' perfectly. Each page reflects a different boutique room, echoing the brand's luxury credentials and creating a sense of journey and atmosphere. The stunning photography and design creates a totally unique look and positioning for the brand in an overcrowded market place.

The Campaign Success
Excellent feedback from the sales team and customers on the new, refreshed look.

Twinings
Rituals Brochure

The Challenge
To launch Twinings premium loose tea range exclusively to high-end establishments.

The Solution
Twinings Rituals is a loose tea concept based around three classic tea rituals – British Afternoon, Tisane and Oriental. To create an air of exclusivity and to help Twinings sales force sell-in this unique idea, Jellybean created a ‘Rituals Club’.

The Rituals concept is brought to life with a classically styled, elegantly designed brochure, featuring atmospheric photography around each ritual, that has a high quality finish to clearly position the range as the crème de la crème of tea service. The launch was further supported by the Rituals Collection brochure which offers the comprehensive range of rare and exclusive loose teas. Jellybean also created a sales support pack including step-by-step “how to” guides for each ritual and tea menus, which can be customised to the establishment, that include evocative descriptors to bring the range to life and tempt customers to explore and experience these exclusive teas.

The Results
The range has been extremely successful for Twinings OOH, ensuring that the brand is present in high profile prestige sites. Currently the Rituals concept can be found at venues such as Criterion, Cunard, and The Royal Opera House to name but a few!