Last Friday evening Jellybean won the 2016 CIPR Gold Award for the Best Corporate and Business Communications Campaign for ‘Wrap Smart’, an integrated campaign developed for our client Wrapmaster. I couldn’t be more proud of the agency, of the team who conceived this strategic and creative idea and of the client who put absolute trust in us to deliver against their tough target. As an integrated foodservice marketing agency dedicated to the foodservice industry this success story really showcases our extensive talent and deep-rooted understanding of the industry we have worked in for nearly 30 years.
In the words of the judges “This creative approach resonated well with the target audience and delivered results that were effectively measured and impressive. The judges were particularly impressed with direct sales uplift” – in other words, our campaign was based on great chef insight, brilliant strategic and creative thinking, compelling, high impact activity that truly engaged with our target audience and not only delivered against objectives but actually exceeded target. You can read the case study here.
Thank you CIPR for this latest gong in our trophy cabinet, it is massively rewarding to have our work recognised and appreciated by a well respected industry body and for my fantastic team, who are so committed to our clients and to Jellybean, to get a well-deserved and hard-earned public pat on the back. And let’s not forget we were also a finalist in the Best Integrated Campaign for Essential Cuisine’s ‘Britain’s Best Brigades’ campaign too. As I said earlier I could not be more proud!
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